15Oct 2016

INVESTIGATED THE IMPACT OF PRICE ON CONSUMER BUYING DECISION BEHAVIOR OFCOMPULSIVE BUYING.

  • PhD of Marketing Management, Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran.
  • Master’s Student of the Marketing Management, Molana Institute of Higher Education (Qazvin,Iran).
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The main reason for this study was investigation of influential price factors on consumer decision behavior of compulsive buyer. This study was conducted to develop a better understanding of consumer buying decision behavior of compulsive buying’ perspective and examines the relationship of price role and identify factors affecting.The new point of this study was to identify the impact of price factors on compulsive buying behavior between university students.Since identification of consumer behavior can improve business, factors obtained in this studysuch as price consciousness, sale proneness and transaction value were more effective on compulsive buying behavior.


[Shakeri Sara and Soleymani Mohammad Hossein. (2016); INVESTIGATED THE IMPACT OF PRICE ON CONSUMER BUYING DECISION BEHAVIOR OFCOMPULSIVE BUYING. Int. J. of Adv. Res. 4 (Oct). 356-363] (ISSN 2320-5407). www.journalijar.com


Soleymani Mohammad Hossein


DOI:


Article DOI: 10.21474/IJAR01/1799      
DOI URL: http://dx.doi.org/10.21474/IJAR01/1799