INVESTORS PERCEPTION TOWARDS DIFFERENT INVESTMENT AVENUES.

Investors have different investment avenues to employ their funds. The risk and returns of these investment alternatives differ from one Investment Avenue to another. The investor wants more returns with lesser risk. The required level of return and risk tolerance decide the choice of investment avenues by the investors. In the present scenario there is wide variety of investment alternatives for the investors to choose. The alternatives are national savings certificates, fixed deposits, commercial papers, certificate of deposits, shares, debentures, bonds etc…Through this study an attempt has been made to analyze investors behavior towards different investment avenues from the respondents of Vijayawada city. The demographic variables and objectives of the investors have been obtained from respondents and the relationship between variables has been analyzed. The study also offers suggestions to the investors to make investments.