18Feb 2017

MULTI FOCI OF COMMITMENT’S IMPACT ON KNOWLEDGE SHARING IN PAKISTAN’S ADVERTISING AGENCIES.

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This hypothesis based study investigates how multi foci of commitment (Organization, profession, team and client) impact on the knowledge sharing behavior of an employee and how this sharing attitude leads to the success of the project. To test the hypothesis data is gathered from the advertising agencies of Pakistan. Sample size of this study is of 223. Results of the study reveal organization, team and professional commitment trigger knowledge sharing (obtaining and providing) behavior among the tram members of the project (in advertising agencies). Employees’ commitment towards client will restrict his attitude of knowledge sharing with other team members

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[Sadaf Ishaque and Ambreen Harris. (2017); MULTI FOCI OF COMMITMENT’S IMPACT ON KNOWLEDGE SHARING IN PAKISTAN’S ADVERTISING AGENCIES. Int. J. of Adv. Res. 5 (Feb). 25-32] (ISSN 2320-5407). www.journalijar.com

Ambreen Harris

DOI:

Article DOI: 10.21474/IJAR01/3112      
DOI URL: http://dx.doi.org/10.21474/IJAR01/3112

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