STRATEGIC RESOURCES FOR SUSTAINABLE COMPETITIVE ADVANTAGE.

Companies are trying to position ourselves and try to have a sustainable competitive advantage, by leveraging the strength to exploit opportunities and neutralize threats, and can avoid or fix vulnerabilities that exist in the company. The gain the competitive advantage is the influenced by two factors, there are Internal environment and the external environment. Internal environment are important elements in the company. The Analysis of internal environment beneficial for the company, especially the resource analysis. This analysis is done for internal resource can be strength of the company, but also can be a source of weaknesses. Terms of resources can be a force if these resources are managed and empowered well, but on the contrary, if internal resources are not managed and controlled properly it will be the weaknesses of the company. Companies can achieve competitive advantage through resource, resources the company has four criterion the namely of Valuable, Rare, Low Inimitable Non- substitute (VRIN). However, based on this study Authors to identified resource from VRIN into EXSTRIM. The resources EXSTRIM that means of: Excellent, Not Substitute, Not Trade, Rare, Not Inimitable, Mover & Modification can be the strategic resource configuration in the company to creating a sustainable competitive advantage (SCA).