A STUDY ABOUT GROWTH OF BSNL BROADBAND SERVICES IN RAJASTHAN.

Broadband not only plays a critical role in the workings of the economy, it connects consumers, businesses, governments and facilitates social interaction. Broadband policies have now become a vital part of broader ICT policy strategies and have now receiving the same attention as other key economic policies. With the advancement of technological development in every field data business has also grown like anything. India also has grown from no-where to a giant in this business because of huge subscriber base and escalating demands. The emphasis was on acquiring more and more data subscribers by offering better speed and network quality. Telecom Operators have witnessed lot of challenges in terms of intense competition and managing growing customer expectations on one hand and difficulties in growing and maintaining the telecom infrastructure/network. This study detailed about the Induction, Customer Acquisitions, Adoption, competition, Challenges, Marketing strategies, Growth of ADSL2 broadband and FTTH services of M/s Bharat Sanchar Nigam Limited in Rajasthan and analyze the factors that led to the growth, its future prospects and challenges that were an impediment to its growth and finally some suggestions and recommendations to overcome those challenges. The tools used in the analysis were the Microsoft excel and compounded average growth rate for reaching conclusion on growth of broadband services of BSNL in Rajasthan. From study it was concluded that for ADSL2 (Asynchronous Digital lines) based Broadband and FTTH (Fiber to the home) of BSNL Rajasthan the CAGR (Compounded Average Growth Rate) of average connections, ABF (Amount Billed For) and Revenue recovered were 8.08%, 12.19% and 12.39% for whole Rajasthan respectively and Jhunjhunu SSA recorded highest CAGR of average connections, ABF (Amount Billed For) and Revenue recovered as 19.98%, 27.31% and 26.21% respectively.