02Nov 2018

UNDERGRADUATE MANAGEMENT EDUCATION: A DEPARTURE FROM CONVENTIONAL MANAGEMENT EDUCATION.

  • Assistant Professor, English Department, Faculty of Business Administration (GLSBBA).
  • Assistant Professor, Accountancy Department, Faculty of Business Administration (GLSBBA).
Crossref Cited-by Linking logo
  • Abstract
  • Keywords
  • References
  • Cite This Article as
  • Corresponding Author

The education which imparts students the expertise to be managers, business leaders or professors in business education is known as Management education. Whenever the issue of Management education is discussed, the discussion hovers around post-graduate management education. The degree of MBA is considered by laymen to be a passport to well-paid jobs with great prospects for advancement. According to a report by ASSOCHAM Education Committee, though MBA aspirants are fleeced by B-schools in terms of charging exorbitant fees, only 7% MBA graduates are actually employable which speaks volumes about the quality of education imparted by such schools. The same report states that around 220 B-schools had shut down in the last two years in the country and at least 120 more are expected to wind up in 2016. Under such circumstances, the question is: how and where will the management degree aspirants get quality management education? This paper is an attempt to assess if this gap in management education can be filled in by undergraduate management education. The paper reviews the aspect of curriculum and pedagogy at undergraduate level and submits recommendations on strategies that will help in the developing and sustaining undergraduate management education in line with contemporary business trends coupled with societal care.


  1. (2016, April 2016). B and C category B-schools producing unemployable pass-outs. Retrieved August 15, 2016, from ASSOCHAM India: http://www.assocham.org/newsdetail.php?id=5651
  2. Kapuria, D. (n.d.). MSME Sector: Epitomising Vitality. Retrieved September 16, 2016, from Make in India: http://www.com/article/-/v/nurturing-a-manufacturing-culture
  3. Wang, X., He, W., & Yu, K. (2005). East Meets West: The Dilemma of ManagementPedagogy in China. In I. Alon, & J. R. McIntyre (Eds.), Business and Management Education in China: Transition, Pedagogy and Training (pp. 165-180). Singapore: World Scientific Publishing.
  4. Yellapantula, S. (2015, April 20). Is an MBA Degree Worth Your Time? RetrievedAugust 15, 2016, from The New Indian Express: http://www.newindianexpress.com/education/edex/Is-an-MBA-Degree-Worth-Your-Time/2015/04/20/article2767565.ece.

[Tejal Jani and Himani Sardar. (2018); UNDERGRADUATE MANAGEMENT EDUCATION: A DEPARTURE FROM CONVENTIONAL MANAGEMENT EDUCATION. Int. J. of Adv. Res. 6 (Nov). 32-35] (ISSN 2320-5407). www.journalijar.com


Himani Sardar
GLS University

DOI:


Article DOI: 10.21474/IJAR01/7967      
DOI URL: http://dx.doi.org/10.21474/IJAR01/7967