Green consumerism to reduce ecological footprints from household

This paper presents the ideas of some households of bikaner city in posh area that how to reduce their ecological footprints after applying green consumerism, which assess the environmental impacts of household activities by measuring footprints arising from their lifestyles like transport, energy consumption, water, shopping, gardening and waste generation. These households deemed as affluent and throwaway society and their anthropogenic activities have led to environmental problems that affect our own lives and threaten future generation of life on this planet UNEP,1999 In developing countries like India by growing awareness on environmental issues like green consumerism most individuals are uncertain how to respond. Green consumerism declined with public cynicism about the way marketers capitalized on consumers environmental concerns to sell products, often with unsubstantiated “green” claims at inflated prices. Since then despite the development of an increasing range of genuinely greener products the inadequacy of green consumerism alone to tackle environmental problems has become increasingly apparent. The another reason for inaction is that peoples lack reliable information on the extent of their environmental impacts and the most effective ways to reduce those impacts. The green consumerism gives a tool to make lifestyle more compatible to environment and makes pattern of consumption more sustainable.