FACEBOOK AS A BEST TOOL OF PROMOTIONAL ACTIVITIES OF ORGANIZATIONS.

As the latest communication tools are developed, it is become very easy to communicate with any one, anytime without the time and distance limitations. This is only possible from the invention of internet and mobile technology. Later it extended to the Social Network. Now Social Networks are the wide networks in the networking world, which are majorly used for the purpose of sharing thoughts, experience, images, videos, sounds etc. When maximum people are attracted by these networks, the concept of advertising entered these networks and reaching its expected targets. Hence, it has become a popular tool for advertising. For the organizations these tools are the best way to promote their goods and services. Presently 80% organizations are happy with these online advertisements and reaching the expected objectives.

As the latest communication tools are developed, it is become very easy to communicate with any one, anytime without the time and distance limitations. This is only possible from the invention of internet and mobile technology. Later it extended to the Social Network. Now Social Networks are the wide networks in the networking world, which are majorly used for the purpose of sharing thoughts, experience, images, videos, sounds etc. When maximum people are attracted by these networks, the concept of advertising entered these networks and reaching its expected targets. Hence, it has become a popular tool for advertising. For the organizations these tools are the best way to promote their goods and services. Presently 80% organizations are happy with these online advertisements and reaching the expected objectives.

Introduction:-
As we know 'Man is a Social Animal'. He can not live without the society. To have a good relationship with society he needs to communicate with the society one or the other way to fulfil his daily needs. Hence, he has been developing many tools for the communication. After the invention of languages the communication became very easy. The basic techniques are announcements, Print, Radio, TV etc. As the man developed technically, he has invented many new tools. In those after the invention of Computers, Internet and Mobile technology all media has been converged. Hence, today we can communicate with any person without the time and distance factor.
So, now we are in the mobile and computer world. We can access and know about the activities, which is happening within and around the world. Everything is our finger tip. In these Technology the social networking is the one of the network which used to share the ideas, thoughts, information, photos, videos etc. These Social Networks gives the information, Educating the people and Entertaining the people. Hence, people are spending more time on these networks. When many people get attracted by these networks the concept of Advertising has entered in the social network. It is the best platform for the business people for promoting their products or services. Now the 88% advertisers who use these social networks are very much satisfied, means they have reached their expectations. Hence, these social networks are using as the tool of advertising. Facebook and Twitter are the two booming social networks currently. Within the short time facebook has attracted many people around the world. Now it is a big and good tool for placing the advertisements.

ISSN: 2320-5407
Int. J. Adv. Res. 6(2), 1328-1330 1329 Significance of the Study:-Facebook has not only been used for sharing the information, photos, experience and videos etc. But also it has become the popular tool for the advertising. People are very comfortable with these networks, which is also providing the information about the new products and goods. They can have their products by ordering online by sitting in home itself. When we login to the facebook till the logout we get many advertising updates.
Objectives:-1. To understand the impact of the facebook advertising 2. To analyze the response from the facebook users about the advertising 3. To show the peoples' attitude on facebook advertising 4. To analyse the different types of facebook advertisements

Methodology:-
The present paper presentation has adopted the content analysis method, to analyze the facebook is used as the tool of advertising and the impact of facebook advertisements on users.

Data analysis:-
In that Facebook is one of the worlds largest social network, which founded by Mark Zuckerburg in 2004. Basically it was started for the students of the Stanford University. Later it extended to the world. When FB was invented by the Zuckerberg the aim was to provide the identification for their university students. But later after the introduction to the world the purpose has been taken the turn and it is used for the developments. Currently 1,310,000,000 are total number of users of Facebook. And average 18 mins will be sent on every login. Facebook is available in 70 languages. Hence, there is no restrictions of languages. 48% of youth who are 18-34 years are using the Facebook when they get up from bed. Three Million Messages sent every day. Hence, our youth have a more opportunity to get the updations on the society.

Revenue:-
As of July 2016 Brandwatch report Facebook users all over the world is 1.71 billion in that aroung 823 users access facebook in their mobile phones. In India, as per the report of FICCI(The Federation of Indian Chamber of Commerce and Industry) 142 million people are using internet in India. In that 166 millions people are users of facebook. In total facebook users 69 million users are using facebook regularly. Approximately 90% people access facebook from their mobile phones. As per the Brand Watch report every day around 5 lakh people are new users creating their profiles in facebook. Worldwicde 38.6% of online population use facebook. In an average 338 friends in profiles. As per 2016 1 st quarter it has reached 1.51 billion revenue. Presently, Facebook is now the fifth most valuable public company in the world. Facebook is the world's IInd Social Network, which has a highest number of users. Hence, the advertising is the latest technique added to this network.
Total Revenue of Facebook ad is 2.59 billion dollors and 1.37(53%) of this is from its 945 million mobile users. Facebook started by Mark Zuckerberg. In the initial stage Befor it has a name as Facemash later it changed to Facebook. The facebook was created only for the Students network for Horvard University. But now it is has become the booming advertising tool because of its popularity. Currently the development of mobile technology facebook is reaching maximum people. Hence, it has become one of the major tools for modern advertisements. Growing turnover of facebook shows that how much impact it has created in the advertising sector.
Advertising Revenue:-Facebook present Advertising worldwide revenue already crossed 26,885 million US Dollars as per the statista report 2016. We have many types in the online facebook advertisements. It takes many forms such as Side column ads, News Feed, Walls ads ads etc. And the ads will be divided as per the demographic, age group and required target audience. To divide every data accessed by the user accounts. Hence, the facebook is very comfortable, easy and effective tool for the advertising.
Findings:-1. Facebook is not only remained for the use of sharing the information, thoughts and experience is also used as the tool of advertising 2. Business people are also involved in the promotional activities with facebook 3. Facebook become like a best chain system advertisement for the promotion of goods