THE EFFECT OF ENTREPRENEURSHIP ORIENTATION, INFORMATION TECHNOLOGY, STRATEGIC PLANNING TO COMPETITIVE ADVANTAGES WITH BUSINESS PERFORMANCE AS INTERVENING VARIABLES: EMPIRICAL STUDY FOOD PROCESSING SMEs IN NORTH SULAWESI.

This study aims to examine the influence of Entrepreneurship Orientation, Information Technology, Strategic Planning, to Business Performance and Competitive Advantage of micro and small entrepreneurs of food processing industry in North Sulawesi. In the case of the existence of micro and small entrepreneurs in this area, especially the processed food processing industry being studied, micro and small entrepreneurs are expected to build their ability to compete more and give quality value to the product. The logic of the model to be built in this study refers to how the Orientation of Entrepreneurship is formed in micro and small entrepreneurs of the food processing industry. Addition of information technology variables, as well as strategic planning is to see the development of business performance and competitive advantage of the respondents studied. The population of this research is food processing industry in North Sulawesi. Respondents are the owners who directly manage the company with a sample size of 132 respondents. Data collection was done by survey respondents, with data analysis using AMOS. The results showed that the Orientation of Entrepreneurship (X1), Information Technology (X2), Strategic Planning (X3) influenced the positive direction on Business Performance (Y1) and Competitive Excellence (Y2) of micro


ISSN: 2320-5407
Int. J. Adv. Res. 6(1), 236-242 237 Meanwhile, various internal and external factors also influence the competitiveness of SMEs. The still low level of innovation in Indonesia adds to the weight of competition to the open market. Added by Sari et al. (2015: 53) in Bank Indonesia's working paper that the factors of low innovation and inhibiting SMEs to go forward include the following low technological mastery, especially for micro and small enterprises, awareness to expand the reach of marketing through e-commerce , low ownership of international or national certification (SNI), and ease of doing business.
Along with the Economic Policy Package X Year 2015, the Central Government has issued a package of investment easing while enhancing the protection for Micro, Small, Medium Enterprises and Cooperatives (SMEs) in the business sector reserved for SMEs. The government seeks to create a significant investment climate including food and beverage processing industries that contribute positively to the provision of jobs. The food and beverage processing industry is part of the revenue contributors of the State and receives a large portion of attention in its development plan by the Government.
North Sulawesi Province with good economic growth, must be ready with all competition of the ASEAN conomic Community (MEA). Of course, the competition to support the data of MSMEs North Sulawesi Province 2015 as many as 69,853 consisting of micro business 48,772 units, small businesses 19,139 units and medium businesses 1,942 units that can absorb labor up to 171,436 people. For the sake of supporting economic growth and the provision of business field, the processing industry including food is best prepared to face the era of ASEAN Economic Community (MEA). Processing industries, especially food and beverage processing industries for North Sulawesi Province should be more established in production in the future. Quality, package, and processing should be more secure before being given to the buyer's market.
As part of the contribution of economic growth, the processing industry is expected to continue to grow in the next year to further drive the industry, especially the household sector and small industries. In terms of demand and supply, the development of processing industry in North Sulawesi Province is still very possible to develop more leverage especially food processing industry. The addition of data of small and medium industries in 2014 and 2015 in North Sulawesi Province looks quite encouraging as an indicator of business development and employment as part of reducing unemployment. Data Table 2 signifies the positive movement of industry additions the last two years which is certainly very useful to support local investment. As an area of its mention Nyiur Melambai, North Sulawesi Province has become a granary production for the food industry. The food processing industry as shown in Table 2 has illustrated the good development of the increasing number of industries in the last 2014-2015. If seen in almost every city in North Sulawesi Province is so easy to find business people, especially household (micro) in every corner of the place of business. It tends to be said that there are still many data of micro industry actors (household) of food processing industry that have not been included in Government data. The cause of their data has not been accommodated, among others, most of them are engaged in an already open industry with online and do not need a place where the cost of rent becomes a burden for these micro actors. Micro industry actors are spreading rapidly and their activities are more mobile with consumers and markets they already know through online orders.
The proliferation of businesses in the Food Processing Industry in North Sulawesi, which continues to move significantly now, is increasingly open to the direction of this research. The openness of the role of the Governor of North Sulawesi Province currently has a positive impact on economic development in this province including Food Processing Industry. As a province in the northernmost part of the State, it turns out that micro and small industry actors, including food processing industries, have grown and many of them already have household food product registers (PIRT). These early signs are positively encouraging for the development of the food processing industry. With the PIRT register will pave the way to product quality and safety. It is a big surprise for the development of micro and small actors in the food processing industry that has been innovating through the use of PIRT ownership awareness in North Sulawesi Province.
Is the presence of food processing industry actors in North Sulawesi currently using online media, having PIRT registers starting from the household or micro and small industries that have evolved almost in all the districts of North Sulawesi province also positively deliver performance and competitive advantage for them, this is certainly the subject of research whether the businessman is starting with a high entrepreneurial orientation or just follow the flow without a clear plan.
Current problems in the food processing industry in North Sulawesi Province have not been fully synchronized with the readiness of professional processing, quality and market standard. The orientation of entrepreneurship and planning strategy of SMEs and government synergy is not yet fully established. The data that has been identical to the progress of this food processing industry is still not seen as a potential region in North Sulawesi. Making the product of the famous processed food industry like in the islands of Java, seems still a very important homework to do. This business actor has not been indicated as a business that can make a trade mark income for those who exist in this industry. In terms of demand and supply and the opening of foreign tourist market exceeds the average of the visit as the impact of the current governor's policy direction, the development of processing industry in North Sulawesi Province is still highly possible to develop more leverage especially the food processing industry.
The joint role of the Government is certainly in line with the programs that have been implemented through the Department of Industry and Trade of North Sulawesi Province. Related agencies, in 2017 has started the development of SMEs small business e-smart (SMEs) through the use of digital e-commerce-based economy. Direct online usage supports the concept of Digital Economy Ecosystem promoted by the Government through State Owned Enterprises (SOEs) selected since 2016. According to the Government, the adoption of digital technology 239 from SMEs should be done using the principle of USE (Usefulness, Suitableness, Ease of Use). It is a pity if North Sulawesi does not contribute mainly to the processed food industry. Because the phenomenon of food and beverage processing industry development in Indonesia according to Central Government data is very potential in the Year 2017. The focus of this study aims to examine the influence of the use of Orientation of Entrepreneurship, Information Technology, Strategic Planning in Presenting Business Performance and Excellence Competing micro and small entepreneurs food processing industry or also often called food processing industry in North Sulawesi Province.
Literature review:-Darsono (2013) quotes Winardi (2004) that Joseph Schumpeter's view of the function of the entrepreneur is to change and revolutionize production patterns by exploiting a new invention. According to Asmarani (2006: 6) quoted from Hartanto (1999) argued, the turmoil facing the business world today is not only due to changes in the external environment, but also the consequences of the development and internal changes of each company. Competitive Excellence Measures refer also to what Grant (2002) has to say. The company is said to have a Competitive Advantage when it reaches a higher profit level than its competitors. Resource-Based Theory through most users of research says Resource-Based View (RBV) is as one of the most accepted theories for Competitive Advantage. The rapid development of Information Technology (IT) today, not only related to the era of the emergence of computers and devices to support all business activities. Information Technology has changed as other inventors create applications that are very useful to the entire business world and used by entrepreneurs around the world. For inventors, self-created apps are initially to benefit from their patents and support potential future businesses. The existence of economic reciprocity, the owners of Information Technology world such as Microsoft, Facebook, Google as an example see the applications is an advantage that regardless of the value they must buy in order to maintain their performance and excellence in the global competition of Information Technology market. The adoption of Information Technology in Indonesia is still relatively low. Research findings such as in Mardijono performance. The results of subsequent research Asmarani also states accept that the company's performance has a positive and significant impact on Competitive Advantage. This study is in accordance with the findings of Phillips (2000) which shows a positive result between Strategic Planning with performance that leads to Competitive Advantage.

Hipotesis:-
In accordance with the development of food processing industry is quite advanced and how the development of industry can be useful positive for micro and small entrepreneurs food processing industry, the research explore the influence of entrepreneurship orientation variables, information technology, strategic planning on business performance and competitive advantage. Hypotheses in this study are as follows:

Results and Discussion:-
Research data obtained respondents who work in this food processing industry. Sex data questionnairesquestionnaires obtained by men of 47 people or 36% and women amounted to 85 people or 64%. This means the results of the questionnaire indicate that women in the study are more involved in this industry activity. , the number of worker employed is ≤ 2 people equal to 97 respondents (73%), ≤ 3 persons 30 respondents (23%), and ≤ 5 persons 5 respondents (4%). The number of workers in the respondents examined certainly has another meaning that the food processing industry this area has not required the use of relatively many workers. But if the food processing industry is increasingly perceived benefits for prospective entrepreneurs, then the addition of business means will increase the provision of employment and useful for equitable income. The income side of the business per month of the respondents is described by 58 respondents earning <Rp. 5 million and 74 respondents earned Rp. 5 million -Rp. 10 million. This data indicates that the respondents who studied the absence of respondents of micro and small entrepreneurs of this food processing industry whose income per month is more than Rp. 10 million.

Conclusions and Recommendations:-
Based on the results of data testing, then obtained results that illustrate the significant influence with the positive direction of each variable tested. Although the answer to this study has been answered, it becomes an important homework because the results data resulted in the absence of respondents with significant income on the viability of the food processing industry. Online use through the utilization of information technology is very helpful and has become the needs of entrepreneurs who researched. The entrepreneurial orientation of micro and small entrepreneurs is significant data on their impact on their performance and competitive advantage.
For that as a suggestion in the future, hopefully active cooperation will be established between the Government and the micro and small entrepreneurs of this food processing industry. The existence of entrepreneurs helps to reduce the unemployment and employment. Certainly the positive development of micro and small entrepreneurs will reduce the burden of the Government in relation to the unemployment rate. The government will also have a positive impact on the economic distribution of the impact of the existence of micro and small entrepreneurs in the food processing industry.