THE EFFECT OF ELECTRONIC STORIES ON CLOTHING BEHAVIOR FOR TEENAGE GIRLS

Mona Kamel Elbasyouny Shams Eldin 1 and Einas Ibrahim Ali Mousa 2 . 1. Faculty of Home Economics , Department of Home Economics and Education , Menoufia University, Egpyt. 2. Faculty of Textile, Department of Home Economics , Education College -Afif , Shaqra University,KSA. ...................................................................................................................... Manuscript Info Abstract ......................... ........................................................................ Manuscript History


(1), 2404-2411
2405 researchers tried to take advantage of these devices, and to exploit the time, which spend with these devices in listen and watch electronic-stories related to clothing behavior to give them the opportunity to take advantage of them in clothing behavior, because the teenage girls often begin to have psychological changes and love imitating others that may affect their behavior, and Learn if there were importance of the electronic stories in the field of clothes, and Know if there is effect of the use electronic stores in clothing behavior (self-modesty, fashion, attracting Attention) among teenage girls.

Review of Literature:
Electronic-stories:-Stories are produced and archived and published using digital media, It is brilliantly from the novel revolves around an event or person or place-could be real or fictional, and rehire sound and music and sound effects, text, images, graphics and video for specific purposes (Shehata, 2014).
The Type of Electronic Stories were as flowing (Abdel Basset, 2014):-1. Photographic Stories: are collections of static images and text, to prepare these kind of stories are enough to know how to take pictures and how to develop slides from the power point program and put images in it. 2. Video Words: a set of words or phrases and images to produce a short film and simple, and teacher can do some pictures and ask the learners comment on it. 3. Presentations: a collection of texts and images to provide a specific subject, and one of the most common story industry operations. 4. Drama: which does not focus on the facts, but showing emotions, events and statements in the context of applying the granulation. 5. Video clips: merge images, texts, music and record conversations together to do a show about a particular topic. 6. Anecdotal Painting: a series of simple visualizations (like paste shapes, pictures, or drawing) specified in single frames, which offers a representation of the digital story content, containing all the events contained within the text catalog in a number of paintings that represent each one of the visible events, describe each image that we want to use.

Distinctive trends in Clothing behavior in Arab community:-
There is a tendency for the Arab community and affects on the clothing behavior, this trend is modesty in clothing, it covered the whole body except the face and hands and loosely not describes size or shape of the body, and the dress itself not attractive and not transparent, should not resemble the dress of men (Altanikhi, 1982). This trend or mainstream shows authentic values, customs and traditions in Arabic communities and affected by the Islamic religion.

Teenage Girls:-
The period between childhood and maturity, the period of time between 13-20 years, characterized by physical and psychological changes, which may occur and some behavioral and mental disorders. (Lohal, 1985) Said: teens are looking for economic autonomy and integration into a society in which no family-centered, thus showing the teen as a crucial transition seeking psychological autonomy and freedom from dependency sledge, which leads to changes on a personal level, especially the dialectical relationship between the self and the others.

Self-esteem:-
Individual expression of itself directly or indirectly and reach the maximum achievable potential and capabilities to satisfy, and re-equilibrium that allow him to use those capabilities and capacities in the service of the individual and society and the roles, responsibilities and usual duties (Arafat, 2001). Modesty:-It is a human social value the individual's commitment to ethics and religious teachings and societal customs and traditions, modesty in clothing means wearing clothes that cover the body and the details do not appear.

Fashion:-
The concept of fashion is a common method in the given time, and fashion style of expression in any art, clearly show in equilibrium or font or color. Fashion can also be a yardstick the people, classify the garments worn by the people are more or less in line with fashion, they have clothes and colors and textures that fit with it. (Al-fuhaid, 2015).

Attract Attention:-
Main in the clothing behavior as an attempt to attract the attention of others by using clothing. Hypothesis 1d:-There Are effect of electronic stories about the teenage girls clothing behavior refer to The mother's education level.

Methodology:-
Sample:-Consist of fourteen students teenage girls have been selected from junior high girls students from third middle school students on Afif province in Saudi Arabia academic year 2015-2016, and The description of the Study sample were as shown in (Table1). Validity and Reliability of The Tool:-To achieve stability and validity of the tool, the Alpha Crunbach method was used to, and the result found that the Reliability Coefficient equal 0.85 and the Self honesty Factor equal 0.92.

Data Collection:-
The experimental method was used according to the following steps: 1. The questionnaire was applied before using Electronic-stories which interest in personal, social and moral terms of clothes on a sample which consist of fourteen girls in teenage and enrolled in third middle school girls at the beginning of the second semester of the academic year 2015-2016 2. Visited the school twice a week and view some electronic stories which consist of electronic text stories, photo stories and educational videos in family education. 3. Been conducting The questionnaire after applying electronic stories at the end of the second semester of the academic year 2015/2016 on the same girls sample. 4. Scheduling and make appropriate data statistic analysis by use SPSS software to identify the study results.

Result:-
To find if there are statistically significant differences between the average grades of the experimental group students before and after applying electronic stories in aspects (self-modesty, fashion, attracting attention), The arithmetic mean, standard deviations and T test value was calculated as shown in (Table 2). To find if there are statistically significant differences between the average grades for the experimental group students before and after applying electronic stories refer to variable accommodation (countryside, city), the researchers used one way analysis of variance (ANOVA) calculates the F -value as shown in (Table 3). To know if there are statistically significant differences between the average grades of the experimental group students before and after applying electronic stories refer to variable economic level (low, medium, high), the researchers used one way analysis of variance (ANOVA) to calculate the F -value as shown in (Table 4). And to determine the direction of Significant statistical differences the Scheff's test was used, as explains in (Table 5).  To know if there are statistically significant differences between the average grades of the experimental group students before and after applying electronic stories refer to variable The Level of Education of father (just right and read, medium certificate, bachelor, graduate). The researchers used one way analysis of variance (ANOVA) to 2409 calculate the F -value as shown in (Table 6).And to determine the direction of Significant statistical differences the Scheff's test was used, as explains in (Table 7).  To find if there are statistically significant differences between the average grades of the experimental group students before and after applying electronic stories refer to variable the mother's education level (just right and read, medium certificate, bachelor, graduate), the researchers used one way analysis of variance (ANOVA) to calculate the F -value as shown in (Table 8).  Table 2) that the arithmetic mean of the experimenter group girls grades after applied experimentation is greater than the arithmetic mean of their grades in the measurement before applied experimentation in all axes on the scale The T-value is function in aspects of (self-modesty, fashion, the scale as a whole) on level (0.01), and at (0, 50) at the attract attention, and that's indicates statistical differences between the measurement before and after experimentation. This may be due to the electronic stories method of interesting and attractive for students in a change in clothing behavior due to their dependence on the interaction of personalities that reflect the reality of life the student in addition to blending images, music and events that help to acquire information and different behaviors and it turns out the difference in clothing behavior especially in two aspects self-esteem and modesty by fairly large. Because electronic stories which are used drew the attention of the students to know clothing is the language to Expressed yourself and personality reflects.
From ( Table 3) it clear that there aren't statistically significant differences exist between the average score for the experimental group in clothing behavior back to the accommodation variable. There are no significant differences in aspects of self-esteem, fashion and attract attention, but there is a significant difference in the aspect of modesty (f -value 4.606), and this may be back to difference in alive between the city and countryside in constant to the traditional From Table 4 f-value in self-esteem aspect is (6.218) which function at (0.05) level. And f-value in modesty aspect is (4.984) and it is functioning at the level (0.01). These mean there are significant statistic differences in aspects of self-esteem and modesty refer to the economic level variable while there are no significant statistic difference in scale of clothing in aspects of the fashion and attract attention. And f-value of the measurement as a whole is (4.370) and it is functionally at (0.05) level, these mean there are significant statistic differences in the clothing behavior refer to the economic level variable and social habit.
From (Table 4) f-value in self-esteem aspect is (6.218) which function at (0.05) level. And f-value in modesty aspect is (4.984) and it is functioning at the level (0.01). These mean there are significant statistic different clothing behavior in aspects of self-esteem and modesty refer to the economic level variable while there are no significant statistic differences in aspects of the fashion and attract attention. And the f -value of the measurement as whole is (4.370) and it is functionally at (0.05) level, these mean there are significant statistic differences in the clothing behavior refer to economic level variables. (Table 5) found differences refer to a higher economic level, then medium and finally was low economic level, due to the high economic level owners attention to clothes and preservation, and have a different ways to clothes care, and clothes appropriate for each different events to achieve their self-esteem and modesty. (Table 6) shows the value (f) in aspect of self-esteem modesty and fashion is a statistical function at a level (0.01) shows statistically significant differences between degrees of teenage girls in the aspects (self-modesty, fashion) while shows no differences in aspect (attract attention), because the value (f) is a statistic not functioning. The value (f) (5.602) for general is considering a statistical function value at (0.01) level, which shows statistically significant differences between degrees of teenage girls. Due to the level of education of the father.
It is clear from (Table7) differences refer to graduate level education first and then followed by the intermediate certificate then just write and reads This may be due to the fact that most respondents were a daughter of some universities employee, which may cause statistical differences in the aspects (self-modesty, fashion) where the level of education of the father help in educating their children about appropriate purchasing methods with social status and the customs of the society with encourages to trendiness fashion. (Table 8) Shown that the value (f) in all the aspect (self-modesty, fashion, attracting attention) of the questionnaire non-statistically function which indicating a lack of statistically significant differences refer to the mother's level of education variable ( just reads and writes, medium certificate, bachelor, graduate), this may be due to the nature of the age for teen girls and what was the girl's behavior at that point where seeking independence from her mother's opinion trying to bring itself .