A STUDY ON CUSTOMER SATISFACTION OF HONDA BIKES WITH REFERENCE TO CHINNAMANUR TOWN, THENI DISTRICT

Dr. A. Sulthan Mohideen 1 , Mr. M. Mohamed Ishaq 2 , Dr. M. Syed Meera Lebbai 3 and Mr.M.Mohamed Ilyas 4 . 1. M.Com.,M.Phil., (MBA),PGDCA, Ph.D., SET., Assistant Professor of Commerce, Hajee Karutha Rowther Howdia College, Autonomous and A grade by NAAC, Uthamapalayam625 533. Theni District. Tamilnadu. India. 2. M.Com.,MBA.,M.Phil.,NET., (Ph.D.,)Assistant Professor of Commerce, Hajee Karutha Rowther Howdia College, Autonomous and A grade by NAAC, Uthamapalayam625 533. Theni District. Tamilnadu. India. 3. M.Com.,,M.Phil.,Ph.D.,Associate Professor of Commerce, Hajee Karutha Rowther Howdia College, Autonomous and A grade by NAAC, Uthamapalayam625 533. Theni District. Tamilnadu. India. 4. M.Com., (Ph.D.,) Research Scholar, Hajee Karutha Rowther Howdia College, Autonomous and A grade by NAAC, Uthamapalayam625 533 ...................................................................................................................... Manuscript Info Abstract ......................... ........................................................................ Manuscript History

Honda"s third plant at Narsapura Industrial Area near Bengaluru, Karnataka is equipped to manufacture 1.2 million units. Utilizing production technologies refined at Manesar & Tapukara plants as starting point, the 3rd plant is employed with state-of-the-art manufacturing, automation and environment friendly technologies to deliver quality products. On February 17 2016, Honda enograted the "World"s largest only scooter plant" at Vithalapur Gujarat with annual capacity of 1.2 million units. The new plant will employ approximately 3000 people within first 2 years of commercial production.
The history of the Honda brand is nothing more than the history of our challenges and achievements in creating values, invariably ahead of our time. It is also the history of the dreams of each of our associates that have come true and have been shared by people around the world.

Methodology:-
Research is defined as a scientific and systematic search for pertinent information"s on a specific topic. It also refers to a search for knowledge. Search comprises defining and redefining problems formatting hypothesis suggested solutions, collecting organizing and evaluating data, making deductions and reaching conclusions and testing the conclusion.

Research design:-
The descriptive research studies are those studies, which are concerned with describing the characteristics of a particular individual or a group (demographic characteristics). In the study the researcher has used the descriptive methods of research.

Period of the Study:-
The study was undertaken during November -December 2016.

Date Collection:-
The study depends on primary data and secondary data.

Primary Data:-
The primary data is collected through interaction with personnel at all level on HR perspective the researcher has constructed questionnaire.

Secondary Data:-
The secondary data were collection from the company profile policy, letter, relevant manual; notification in the office communication (IOC) verified assessment report, statement of account, p/c statement (audit reports) statutory records are offered for study. Relevant supportive/authentic document are offered for verification.

Sampling Design:-
Under the simple random sampling each member of the population has a known and equal chance of being selected in the study, the researcher used the simple random sampling methods for the research from the total population.

Sample Size:-
The size of the sample was finalized to 110 samples after considering the factors like the extent of error, degree of confidence etc.
Objectives:- To study the socio demographic factors of customers.  To identify the factors that influence to purchase of Honda bikes  To analyse the satisfactory level of customers about the Honda bikes in the study area.  To offer suitable suggestions based on the findings of the study.

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Research Hypothesis:- There is a significant association between age' and satisfaction of two-wheeler (Bajaj).  There is a significant association between area of residency and attraction of media.     Table 5 shows that 36.36% of respondents belong to the income of Rs. 50,000, 21.82% of respondents belong to the income of Rs. 1,00,000, 20% of respondents belong to the income of below 50,000, 14.55% of respondents belong to the income of above Rs. 1,00,000 and 7.27% of respondents belong to the income of Rs. 1,50,000 to Rs. 2,00,000. Therefore majority of the respondents belong to the Annual income of Rs. 50,000 only.   Table 7 clearly shows that 59.09% of respondents feels the cost of two wheeler is moderate, 29.09% of respondents feels the cost of two wheeler is high and 11.82% of respondents feels the cost of two wheeler is low. Therefore majority of the respondents feels the price of bikes are moderate.  Table 8 shows that 41.82% of respondents using the bikes 0 to 1 years, 30.91% of respondents using the bikes 3 to 5 years, 16.36% of respondents using the bikes above 9 years and 10.91 % of respondents using the bikes 6 to 8 years. Hence majority of the respondents are using the bikes upto 2 years.

Data Analysis And Interpretation:-
1230 Style and pick up 13 11.82 5.
Others --Total 110 100 Source: Primary data Table 9 shows that 44.55% of respondent prefers for price, 25.45% of respondents prefer for comfort and fuel efficiency, 18.18% of respondents prefer for quality. 11.82% of respondents prefer for style and pickup, hence majority of respondents prefer the bike for its price factor.  Table 10 reveals that 40% of the respondents purchase decisions were influenced by their friends and relatives, 31.82% of respondents were influenced by television, 13.64% of respondents were influence by magazine, 10.91% of respondents were influenced by show room displays, 3.63% of respondents were influenced by others factors. Hence, majority of the respondents were influenced by their friends and relatives for the purchase of Honda bikes. Inference:-Above There is no significant association between age and satisfaction of two wheeler. Hence the null hypothesis has been accepted. Association between area of residency and attraction of media. Degrees of freedom = (r-I) (c-I) = (2 -1) (5 -1) = 4 4' at 5% level of significance.

Inference:-
There is no significant association between area of residency and attraction of media. Hence the null hypothesis has been accepted.

Findings Related To Hypothesis:-Research Hypothesis:-1
There is a significant association between age and satisfaction of Honda Bikes Null Hypothesis:-There is no significant association between age and satisfaction of Honda Bikes.

Statistical test used:-
Chi-square test was used.

Finding:-
There is no significant association between age and satisfaction of two Wheeler. Hence null hypothesis is accepted.

Research Hypothesis:-2
There is a significant association between area of residency and attraction of media.

Null Hypothesis:-
There is no significant association between the area of residency and attraction of media.

Statistical test used:-
Chi -square test was used.

Finding:-
There is no significant association between' area of residency and attraction of media. Hence null hypothesis is accepted.

Suggestions:-
 It is suggest that though Honda Two wheelers are having good quality, it should be improved furthermore.  More styles and models should be introduced to attract the more customers.  Lot more facilities may be provided.  More safety measures may be provided to attract more amounts of customers.  It is suggest that more advertisements may be given on television and magazine to influence the customer to purchase the Honda two wheelers more.  It is suggest that to provide installment payment scheme. So that the product can attract the customers easily.  It is suggest the company should concentrate more on cost of maintenance.  It is suggest that the company should concentrate more on the mileage of Honda two wheelers, because some of the customers are dissatisfied about mileage.  It is suggest that the company may open many show rooms in and around chinnamanur town so as to attract rural people surrounding that town.