26Jun 2017

IMPACT OF ONLINE-ADVERTISING ON CONSUMERS.

  • Research scholar, Department of Business Administration, Sambalpur University.
  • Reader, Department of Business Administration, Sambalpur University.
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Online Advertising is the form of promotion that uses Internet and World Wide Web to deliver marketing message to attract, retain and enhance the customers. A consumer can have idea and information of even a small business enterprise with respect to large business enterprises regarding products and services. Focus on different trends of online advertising also has been done which results with the fact that online ads has become a challenge for the print ads as various online applications, social site help to lead towards the data instantly than other advertisement media existing. This is an attractive awareness creating tool of promotion of the business. Online Advertising is a booming sector on which the research is going on.

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[Ashamayee Mishra and D. K. Mahalik. (2017); IMPACT OF ONLINE-ADVERTISING ON CONSUMERS. Int. J. of Adv. Res. 5 (Jun). 1935-1939] (ISSN 2320-5407). www.journalijar.com

ASHAMAYEE MISHRA
SAMBALPUR UNIVERSITY

DOI:

Article DOI: 10.21474/IJAR01/4625      
DOI URL: http://dx.doi.org/10.21474/IJAR01/4625

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