THE EFFECT OF VALUE ENGINEERING METHOD INSUPPORTING COMPETITIVE ADVANTAGE (FIELD STUDY IN THE PAINTS COMPANIES - KHARTOUM STATE)

This study aimed to identify the effect of value engineering in Activating Competitive Advantage (Field Study in the Paints Companies - Khartoum State). The study tested one hypothesis which are: There are significant relationship between applied the value engineering method and support the competitive advantage of paints companies –Khartoum state. Researcher distributed (100) questionnaire forms among some of the workers in the field selected randomly (89) Forms were collected as 89%. Statistical package of social sciences programmer (SPSS) used for analyzing data. The study reached some findings from which Value Engineering contributes in reducing costs during the products design stage, Value Engineering contribute to supporting the competitive advantage, Some of the study recommended to: there is necessity in applying the strategic cost methods together to activate the competitive advantage continuously, to do more studies in all the Sudanese industrial companies to the benefit of adopting the strategic methods in decreasing costs and to support the competitive advantage.