01Jan 2017

THE ROLES OF LEADERS FOR SUSTAINABLE DEVELOPMENT OF ORGANIZATION

  • Part Time Lecturer at Pathumthani University, Thailand.
  • Faculty of Social Sciences and Humanities, Mahidol University, Thailand.
  • California University (CUFCE), USA.
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Abstract


This article aims at studying the roles of leaders for sustainable development of organization, which include sustainable business development, quality development, merit development, cultural change development, and strategic development. The current paper finds that in order to create sustainable growth of business, profit and benefit of organization must be achieved ethically and legally. Sustainable business development depends on its response to the need of all stakeholders. Quality development is one of the most important factors which can guarantee a sustainable growth of an organization. Leaders should be adherent to merit and ethics, and be a good example of their followers. As change is constant and nothing is going without change, leaders must be able to manage cultural change appropriately with priority on services responded to the needs of customers, consumers, or public. Success of an organization is based on the good understanding of organizational environment and culture, marketing strategy, assessment of market trends, and analysis of competitors as well as social responsibility and social reward.


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Cite This Article as:


[Tanarwad Wisamitanan, Sukhumpong Channuwong, Thuchapon Yodthong and Ornpapha Chutikorntaweesin. (2017); THE ROLES OF LEADERS FOR SUSTAINABLE DEVELOPMENT OF ORGANIZATION Int. J. of Adv. Res. 5 (1). 647-654] (ISSN 2320-5407). www.journalijar.com


DOI:


Article DOI: 10.21474/IJAR01/2793       DOI URL: http://dx.doi.org/10.21474/IJAR01/2793


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