20Mar 2017

STATISTICAL ANALYSIS OF DETERMINANTS OF CUSTOMER’S SATISFACTION ABOUT SUNDAY BAZAR AT SARGODHA, PAKISTAN.

  • Department of Statistics-University of Sargodha.
  • Primary Secondary Healthcare Department, Lahore.
  • Department of Biology, Post Graduate Degree Girls College for Women, Sargodha.
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The study attempts to discover out the determinant of customer satisfaction towards Sunday bazaar in 49 Tail, PAF Road. In this study 145 responses was surveyed by useful methods. For the literature review and expert opinion it has been found that customer satisfaction are based on products, price, services, atmosphere and personal interaction. Regression Analysis was used to identify the impact of factors on customer satisfaction. The research finding out that these factors were positively impacted on customer satisfaction towards studied Sunday bazaar.

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[Iram Sana, Muhammad Iqbal, Muhammad Tariq Jamshaid and Mumtaz Akhter. (2017); STATISTICAL ANALYSIS OF DETERMINANTS OF CUSTOMER’S SATISFACTION ABOUT SUNDAY BAZAR AT SARGODHA, PAKISTAN. Int. J. of Adv. Res. 5 (Mar). 455-462] (ISSN 2320-5407). www.journalijar.com

Muhammad Tariq Jamshaid, Iram Sana
Primary Secondary Healthcare Department

DOI:

Article DOI: 10.21474/IJAR01/3533      
DOI URL: http://dx.doi.org/10.21474/IJAR01/3533

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