HAPPILY BUILDING A WORLD FOR ALL, BEYOND THE STRUCTURES - A CASE OF CORAL GROUP, REAL ESTATE & INFRASTRUCTURE PROJECT DEVELOPERS, INDIA.
- Professor & Vice-Principal, International School of Informatics and Management, Sector 12, Mahaveer Marg, Mansarovar, Jaipur-302020, Rajasthan.
- Associate Professor, IIHMR University, 1, Prabhudayal Marg, Sanganer Airport, Jaipur- 302011.
- Associate Professor, International School of Informatics and Management, Sector 12, Mahaveer Marg, Mansarovar, Jaipur-302020, Rajasthan.
- Abstract
- Keywords
- References
- Cite This Article as
- Corresponding Author
The exploratory case details the growth of Coral Group, a progressive multi-venture Jaipur-based activity group engaged in diverse businesses including Real estate, Paper and Tyre industries. The case primarily focuses on the strategies adopted by the group with reference to residential real estate sector. The group diversified into residential constructions in the year 2000 and is presently backed with about 40 high-end residential projects with the motto ?Creating structures, Spreading Smiles?. The group is using proprietary products, services, design and technology to provide value to the stakeholders. The case attempts to collate the group?s Business Model with focus on customer value proposition, customer relations, target segments, key processes, activities, resources, cost structure and revenues.
- Kirti Dutta (2012); ?Brand Management Principles and Practices?, Oxford University Press, 2012, New Delhi.
- Kevin Lane Keller, M.G.. Parameswaran, Issac Jacob (2013); ?Strategic Brand Management?; Pearson Education, 2rd Edition, 2013, New Delhi.
- Mishra Ashis. (2013). Business Model for Indian retail sector: The Caf? Coffee Day case In conversation with V.G. Siddhartha, Chairman, Coffee Day. IIMB Management Review.
- Osterwalder A., Pigneur Y., ?Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers?, John Wiley and Sons Ltd., 1st Edition, 2010, UK.
- Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha,(2012), ?Marketing Management A South Asian Perspective?, Pearson Education, 14th Edition, 2013, New Delhi.
- coralgroup.co.in
[Kavaldeep Dixit, Tanjul Saxena and Bharti Sharma. (2017); HAPPILY BUILDING A WORLD FOR ALL, BEYOND THE STRUCTURES - A CASE OF CORAL GROUP, REAL ESTATE & INFRASTRUCTURE PROJECT DEVELOPERS, INDIA. Int. J. of Adv. Res. 5 (Jul). 529-539] (ISSN 2320-5407). www.journalijar.com
Professor & Vice-Principal, International School of Informatics and Management,
