EXPLORING ELEMENTS OF SENSATIONALISM, NEGATIVISM, FALSIFICATION AND CODE OF ETHICS IN BREAKING NEWS HYPOTHESES: HOW COLLEGE STUDENTS PERCEIVE NEWS VALENCE FROM SATELLITE TV CHANNELS IN PAKISTAN.
- Department of Communication Studies, University of Sargodha, Sargodha-Pakistan.
- Department of Media and Communication, GCU, Faisalabad-Pakistan.
- Department of Mass Communication, Queen Mary College, Lahore-Pakistan.
- College of International Education, Wuhan University of Technology, Wuhan-P.R. China.
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To explore the elements of sensationalism, negativism, falsification and code of ethics in the breaking news hypotheses, this study uses the survey research methods by comparing students’ perception on Pakistani satellite television channels through well structured questionnaire from 320 respondents. The results indicate that breaking news significantly presented more sensationalism as compare to the other formats of the news. However, respondents consider breaking news to get information contrast to other selected reasons. In general, breaking news considered as negative and society consider its negative effects. At the gender level, the female students perceive significant cognitive and emotional effects from breaking news when news of crimes and terrorist activities presented. To reduce the valence effects of breaking news, the respondents proposed the implementation of code of ethics on breaking news of satellite television channels. The study can be generalized at theoretical and policy level.
[Mudassar Hussain Shah, Muhammad Yaqoub, Saima Kousar and Ashok Kumar (2016); EXPLORING ELEMENTS OF SENSATIONALISM, NEGATIVISM, FALSIFICATION AND CODE OF ETHICS IN BREAKING NEWS HYPOTHESES: HOW COLLEGE STUDENTS PERCEIVE NEWS VALENCE FROM SATELLITE TV CHANNELS IN PAKISTAN. Int. J. of Adv. Res. 4 (Aug). 992-1000] (ISSN 2320-5407). www.journalijar.com
