20Jan 2018

THE IMPACT OF CONSUMER TRUST, PERCEIVED RISK, PERCEIVED BENEFIT ON PURCHASE INTENTION AND PURCHASE DECISION.

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Indonesian Internet Service Providers Association (APJII) revealed that the number of Indonesian internet users in 2016 reached 132.7 million from a total population of 256.2 million. The number of smartphone users in the country in the same period reached 63.1 million. The development of communication and information technology provides a significant changes or influence on the growth and development of startup companies, especially in e-commerce industry in Indonesia. This study aims to reveal the relationship and influence of Consumer Trust on Perceived Risk and Purchase Intention, the impact of Perceived Benefit on Purchase Intention, as well as the influence of Purchase Intention on Purchase Decision. The results of the study show that Internet consumers trust, perceived risk, and perceived benefit have strong impacts on their purchasing intention and decisions. This research was analyzed by using Structural Equation modeling (SEM). The number of respondents in this study amounted to 200 respondents who aim to represent the number of existing population.

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[Widarto Rachbini. (2018); THE IMPACT OF CONSUMER TRUST, PERCEIVED RISK, PERCEIVED BENEFIT ON PURCHASE INTENTION AND PURCHASE DECISION. Int. J. of Adv. Res. 6 (Jan). 1036-1044] (ISSN 2320-5407). www.journalijar.com

Widarto Rachbini
Universitas Pancasila

DOI:

Article DOI: 10.21474/IJAR01/6317      
DOI URL: http://dx.doi.org/10.21474/IJAR01/6317

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