15Nov 2019


  • Puangrimaggalatung University, South Sulawesi - Indonesia
  • Hasanuddin University, South Sulawesi - Indonesia
Crossref Cited-by Linking logo
  • Abstract
  • Keywords
  • References
  • Cite This Article as
  • Corresponding Author

This study focuses on Marketing Performance as a mediator between Iconic Product Innovation and Sustainable Competitive Advantage. The results showed that Iconic Product Innovation has an influence on sustainable competitive advantage, Iconic Product Innovation has no significant effect on Marketing Performance, and Iconic Product Innovation has a significant effect on sustainable competitive advantage through Marketing performance. Respondents in this study were 200 Silk SMEs located in Wajo Regency, South Sulawesi Province. Data analysis using SEM-AMOS version 23.

  1. Agbaje, O. B. A., Wakil, S. M., & Osowole, A. A. (2014). Synthesis, Spectroscopic Characterization and Antimicrobial Activities of Some Mixed Drug Metal (II) Complexes of Sulfamethoxazole and Paracetamol. Oluwatoosin B. A. Agbaje , Sherifat M. Wakil and Aderoju A. Osowole, 2014. https://doi.org/10.5171/2014
  2. Arif, N. F. (2014). Critical Success Factor Dalam Adopsi E-Commerce Di Makassar Sulawesi Selatan. Jurnal Economix, 5(2), 20?31.
  3. Conference, I. (2019). Advances in Economics, Business and Management Research (AEBMR), volume 92 3rd International Conference on Accounting, Management and Economics 2018 (ICAME 2018), 92(Icame 2018), 42?48.
  4. Fan, R., Chang, K., Hsieh, C., Wang, X., & Lin, C. (2008). : A Library for Large Linear Classi cation. Corpus, 9, 1871?1874. https://doi.org/10.1038/oby.2011.351
  5. Ferdinand, A. (2006). Pengembangan Minat Beli Merek Ekstensi. Badan Penerbit Unviersitas Diponegoro.
  6. Fitriani, L. K., & Ferdinand, A. T. (2015). Acculturative Iconic Product Attractiveness and Marketing Performance. Journal of Global Strategic Management, 2(9), 15?15. https://doi.org/10.20460/jgsm.2015915570
  7. Foxe, J. J., Wylie, G. R., Martinez, A., Schroeder, C. E., Javitt, D. C., Guilfoyle, D., ? Murray, M. M. (2002). Auditory-somatosensory multisensory processing in auditory association cortex: An fMRI study. Journal of Neurophysiology, 88(1), 540?543. https://doi.org/10.1152/jn.2002.88.1.540
  8. Hunt, S. D., & M.Morgan, R. (1995). R-a Theory-Jm95.Pdf. Journal of Marketing.
  9. Indriastuti, H., Nugroho, B., & Aryanto, V. D. W. (2017). Small and medium enterprises? product benchmarking advantages on marketing performance. International Journal of Mechanical Engineering and Technology, 8(7), 70?84.
  10. Johannesen, E., Hvingel, C., Aschan, M., & Bogstad, B. (2007). Survey based estimation of consumption: spatial and seasonal aspects of cod predation on shrimp. NAFA SCR Document.
  11. Kim, W. C., & Mauborgne, R. (2005). Value innovation: A leap into the blue ocean. Journal of Business Strategy, 26(4), 22?28. https://doi.org/10.1108/02756660510608521
  12. Kirca, A. H., Jayachandran, S., & Bearden, W. O. (2005). Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance. Journal of Marketing. https://doi.org/10.1509/jmkg.
  13. Kompetensi, P., Manufaktur, B., Strategi, D. A. N., Terhadap, B., Manufaktur, P., & Indonesia, D. I. (2005). Pengaruh kompetensi bidang manufaktur dan strategi bisnis terhadap kinerja perusahaan manufaktur di indonesia, 7(2), 17?33.
  14. Leonidou, L. C., Leonidou, C. N., Palihawadana, D., & Hultman, M. (2011). Evaluating the green advertising practices of international firms: A trend analysis. Studies in Economics and Finance, 28(1), 6?33. https://doi.org/10.1108/02651331111107080
  15. Malberg, H., Wessel, N., Hasart, A., Osterziel, K. J., & Voss, A. (2002). Advanced analysis of spontaneous baroreflex sensitivity, blood pressure and heart rate variability in patients with dilated cardiomyopathy. Clinical Science, 102(4), 465?473. https://doi.org/10.1042/CS20010106
  16. Massa, S., & Testa, S. (2012). The role of ideology in brand strategy: The case of a food retail company in Italy. International Journal of Retail and Distribution Management, 40(2), 109?127. https://doi.org/10.1108/09590551211201865
  17. Miler, M. (2003). Holographic Gaussian to flat-top beam shaping. Optical Engineering. https://doi.org/10.1117/1.1613956
  18. Narver, J. C., & Slater, S. F. (1990). The Effect of a Market Orienttion on Business Profitablitly. Journal of Marketing.
  19. Neumar, R. W., Otto, C. W., Link, M. S., Kronick, S. L., Shuster, M., Callaway, C. W., ? Morrison, L. J. (2010). Part 8: Adult advanced cardiovascular life support: 2010 American Heart Association Guidelines for Cardiopulmonary Resuscitation and Emergency Cardiovascular Care. Circulation, 122(SUPPL. 3). https://doi.org/10.1161/CIRCULATIONAHA.110.970988
  20. Rauret, G., L?pez-S?nchez, J. F., Sahuquillo, A., Rubio, R., Davidson, C., Ure, A., & Quevauviller, P. (1999). Improvement of the BCR three step sequential extraction procedure prior to the certification of new sediment and soil reference materials. Journal of Environmental Monitoring, 1(1), 57?61. https://doi.org/10.1039/a807854h
  21. Sekaran 2000. (2011). Information needs and Information seeking behaviors of Social Science Graduate Students in Malaysian Public Universities. International Journal of Business and Social Science.
  22. Soroka, Ekaterina, and Tea Lominadze. (n.d.).
  23. Voss, R. S., & Jansa, S. A. (2003). Phylogenetic Studies On Didelphid Marsupials Ii. Nonmolecular Data And New Irbp Sequences: Separate And Combined Analyses Of Didelphine Relationships With Denser Taxon Sampling. Bulletin of the American Museum of Natural History. https://doi.org/10.1206/0003-0090(2003)276<0001:psodmi>2.0.co;2
  24. Wu, C. C., Lin, D. W., Keshavarzi, A., Huang, C. H., Chan, C. T., Tseng, C. H., ? Mii, Y. J. (2010). High performance 22/20nm FinFET CMOS devices with advanced high-K/metal gate scheme. Technical Digest - International Electron Devices Meeting, IEDM, 600?603. https://doi.org/10.1109/IEDM.2010.5703430

[Muh. Hasbi Abbas, Abd. Rahman Kadir, Syamsu Alam and Madris (2019); MARKETING PERFORMANCE MEDIATES BETWEEN ICONIC PRODUCT INNOVATION AND SUSTAINABLE COMPETITIVE ADVANTAGES Int. J. of Adv. Res. 7 (Nov). 70-77] (ISSN 2320-5407). www.journalijar.com

Muh. Hasbi Abbas
Puangrimaggalatung University


Article DOI: 10.21474/IJAR01/9976       DOI URL: http://dx.doi.org/10.21474/IJAR01/9976

Share this article