Vol. 8 (03) pp. 499-504 DOI: 10.21474/IJAR01/10656

A STUDY ON REVIEW OF EVERY DAY LOW PRICE STRATEGIES OF MASS RETAILERS SEVEN ELEVEN (OFFLINE GLOBAL OPERATIONS) AND BIGBASKET (ONLINE INDIAN OPERATIONS) - THEIR VIABILITY IN INDIAN MARKET PLACE

and
  • Student of Masters of Fashion Technology, Semester-4 , National Institute of Fashion Technology, Gandhinagar, Gujarat.
  • Assistant Professor and CIC, Department of Fashion Design, National Institute of Fashion Technology, Gandhinagar, Gujarat.
69 Downloads 155 Views
Crossref

Download Full Paper (PDF)

Abstract

A study on comparison of the two retail strategies viz., 7-Eleven Inc., A Japanese-owned American international chain of convenience stores, headquartered in Dallas, Texas, Whereas Bigbasket - Indias largest online food and grocery store with over 18000 products and over 1000 brands listed on their website. Suggestions for Sevens Eleven business models to be successful are also included at the end of the paper. Through this paper, researchers seek to intend to get a comprehensive study between these two mass retailers.

Keywords

Article Analytics

References

  1. Chopra, S. (2017). Seven-eleven japan co. Kellogg School of Management Cases, 1(1), 1?14. https://doi.org/10.1108/case.kellogg.2016.000298.

How to Cite This Article

Mahuri Kesharwani and Bharat Jain (2020); A STUDY ON REVIEW OF EVERY DAY LOW PRICE STRATEGIES OF MASS RETAILERS SEVEN ELEVEN (OFFLINE GLOBAL OPERATIONS) AND BIGBASKET (ONLINE INDIAN OPERATIONS) - THEIR VIABILITY IN INDIAN MARKET PLACE, Int. J. of Adv. Res., 8 (03), 499-504, ISSN 2320-5407. DOI: https://doi.org/10.21474/IJAR01/10656

Corresponding Author

Mahuri kesharwani, Bharat Jain
Student , Assistant Professor and CIC, Department of Fashion Design, National Institute of Fashion Technology, Gandhinagar, Gujarat
Creative Commons Attribution 4.0 This work is licensed under a Creative Commons Attribution 4.0 International License.