A Study on behavior of consumers on Online Shopping.

Consumer behaviors are influenced by different factors such as culture, social class, relation, family, salary level and salary independency, age, gender etc. And so they show different customer behaviors. On-line shopping is a recent phenomenon in the field of E-Business. Most of the companies are selling their products/services on-line through online portals. Though online shopping is very common outside India, its growth in Indian Market, is still not in line with the global market. Companies are using the internet to put across and communicate the information. The main objective is to understand the behavior of consumers on online shopping in India. The results of study reveal that on-line shopping in India is affected by various factors like age, gender, marital status, family size and income. The results of the study could be further used by the researchers and practitioners for conducting future studies in the similar area.