PERCEIVED IMPORTANCE OF RETAIL PRODUCT ATTRIBUTES: A CONTEXT ANALYSIS OF EMERGING RETAIL FORMATS.

India is a developing Country. It has a very huge retail market. India is witnessing tremendous progress but the performance of organized retailing has been dismal. Here, in India organized retailers are trying out a variety of formats. Retail is India’s largest industry, accounting for over 10 per cent of the country’s GDP and around 8 per cent of the employment. The innovations brought by retailers and marketers in the practice of retailing have been providing new paradigms in the way shoppers have been disposed towards their act of shopping. The emerging modern retail formats conforming to the changed shopper expectations and realignment of the choice set of stores providing new experiences and options to shop for the consumer. The present study has picturised the socio, economic and demographic profile of consumers and used ANOVA analysis to know the significant differences among consumers’ choice of product attributes from different retail formats with respect to various socio, economic and demographic profile of consumers (gender, age, education, occupation, income and marital status).