DETERMINING THE KEY FACTORS OF DAIRY CATTLE BUSINESS SUSTAINABILITY IN BATU CITY USING PARTICIPATORY PROSPECTIVE ANALYSIS.

Dairy cattle with a population of 11,060, which is cultivated by 2,181 farmers constitute the largest population of ruminant livestock and as featured in Batu which is one of the drivers of the economy is important for some people in Kota Batu. The main objective of this study was Determining the Key Factors of Dairy Cattle Business Sustainability in Batu City using Participatory Prospective Analysis with Participatory Prospective Analysis. This research was conducted in four villages in the area of dairy cattle business development, namely: Tlekung village, the village of Oro-oro Ombo, Pesanggrahan Village and Village Gunungsari which conducted from September 2014 until May 2015. The data was analysis research MICMAC prospective analysis method (matrice d'Impacts Croisés-multipication Applique and Classment) called Participatory Prospective Analysis (PPA) to analysis and determine the key factor effected on dairy cattle business. Based on the prospective analysis found six critical factors that influence pada dairy cattle business, namely: (1) three important factors had much effect on the performance of the system with a low level of dependence between factor (the price of milk, IPS, Labour); and, (2) three important factors had much effect on system performance with a high level of dependency between factor (Feed Technology, Forage, Profit).