Vol. 4 (08) pp. 455-463 DOI: 10.21474/IJAR01/1235

AN EMPIRICAL STUDY OF THE EFFECT OF STRATEGIC PLANNING ON YEMENI SME PERFORMANCE.

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  • Department of Management,Faculty of Management, UniversitiTeknologi Malaysia,81310 UTM Johor Bahru, Malaysia.
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Abstract

Over recent decades the impact of strategic planning on SMEs’ performance has been inconclusive, with contradictory conclusions from different studies. Although the conceptual arguments appear to be useful to organizations that practise strategic planning, the outcomes are still ambiguous. As yet, this tool has not been investigated in the context of Yemeni SMEs, especially as Yemen currently experiencing political instability. The present study investigates strategic planning in Yemeni manufacturing SMEs. A questionnaire was employed to collect data, personally administered to a sample of 300 manufacturing SMEs based in four Yemeni governorates. Out of 213 returned questionnaires, 173 were considered appropriate and were subsequently used in the analysis. Partial Least Squares-Structural Equation Modelling (PLS-SEM) techniques were used to test the relationship. The result revealed that strategic planning has no significant impact on manufacturing SMEs’ performance.

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How to Cite This Article

Abdulmalek YahyaAli Nusair and Professor Mohd Hassan Mohd Osman. (2016); AN EMPIRICAL STUDY OF THE EFFECT OF STRATEGIC PLANNING ON YEMENI SME PERFORMANCE., Int. J. of Adv. Res., 4 (08), 455-463, ISSN 2320-5407. DOI: https://doi.org/10.21474/IJAR01/1235

Corresponding Author

Abdulmalek Yahya Nusair

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