BUSINESS CULTURE: COMPREHENSIVE ANALYSIS AND IMPACT ON STRATEGIC GOALS.

From the economic downturn of 2008 to financial crisis, corporate scandals to shifts in business schools focus on teaching and new federal rules and regulations, business culture has made a shift for survival. This manuscript will define business culture, strategic goals, and present empirical studies, as well as literature reviews which will assist the reader in drawing a conclusion as to which manifests first; business culture or strategic goals. This manuscript will seek to enhance the understanding of organizational culture effect on strategic goals. The exploration will entail review of empirical studies, literature review and business examples which will help the reader to draw conclusions of whether the strategic goals impact the culture or the organization or if the culture of the organization impacts the successful meeting of strategic goal objectives.