Vol. 4 (08) pp. 1419-1430 DOI: 10.21474/IJAR01/1344

ONLINE SHOPPING: MOTIVATORS AND TRIGGERS TO COMPULSIVE E-TAILING.

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  • MBA Scholar, NMIMS, Mumbai, India.
  • Associate Professor, KIIT School of Management, KIIT University, Bhubaneswar, India.
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Abstract

Online shopping does not seem to be in its nascent phase any longer especially with the technologically savvy millennial populace taking to it head on. The present paper tries to delve deeper into online shopping behavior, the chief determinant of online buying, perceptions regarding multiple aspects of online shopping and the association with gender, age, occupation thereof. Moreover, it sheds light on how online shopping becomes a potent platform for compulsive buying and how the social media ads and discounts force him to buy products which may not be in his or her shopping list. A survey was conducted on 153 online shopping site users revealing online buying as the new choice and pricing not convenience as the major motivating factor. Cross tabulation procedure along with Chi-square test of association was used to study the frequency, relative frequency and test of association.

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How to Cite This Article

Rishabh Kapur and Surbhi Kapur. (2016); ONLINE SHOPPING: MOTIVATORS AND TRIGGERS TO COMPULSIVE E-TAILING. , Int. J. of Adv. Res., 4 (08), 1419-1430, ISSN 2320-5407. DOI: https://doi.org/10.21474/IJAR01/1344

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Dr. Surbhi Kapur

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