THE DEVELOPMENT OF POTENTIAL CREATIVE ECONOMY BASED ON LOCAL WISDOM IN DEALING WITH GLOBAL CHALLENGES.

The aim of this study is to describe the potential sector of creative economy in Sumberopasir village of Malang, Indonesia. The results of this study showed that the industrial centers of embroidery Sumberpasir Village suffered a setback in the context of production and craftsmen. Many factors led to the deterioration and it takes the right strategy to drive growth in the embroidery industry by analyzing the strength and weakness of internal factors and opportunities and threats of external. The solutions that can be done to develop the industrial center of embroidery are to harness the power of internal and external opportunities to gain a wider market and cover the internal weaknesses and avoid external threats.