28Feb 2017

AN EMPIRICAL ANALYSIS OF CONSUMER BUYING BEHAVIOUR OF MOBILE PHONE: A STUDY OF BHIWANI, HARYANA.

  • Research Scholar, Dept. of Economics, M.D.U, Rohtak.
  • Lecturer in Economics, Aarohi Model School, Jhiri, Sirsa.
  • Lecturer in Commerce, Aarohi Model School, Hasanpur Bilonda, Mewat.
  • Lecturer in Geography, Aarohi Model School, Jhiri, Sirsa.
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We are living in an electronic age. The whole world is taking a new turn with every fraction of time. It has given birth to globalization. The world has been contracted and concise at a tip. There are a lot of new means of communication which have made our life so simple and easy going. Mobile phone can be seen as the most used present day phenomenon in this fast growing time. Mobile phone is a revolutionary step in the field of tele-communication. The objective of this paper is to study the relative preferences of influencing factors and satisfaction of rural and urban consumers regarding durable goods for mobile.

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[Nisha, Deepika, Lekh Raj and Ratish Kumar. (2017); AN EMPIRICAL ANALYSIS OF CONSUMER BUYING BEHAVIOUR OF MOBILE PHONE: A STUDY OF BHIWANI, HARYANA. Int. J. of Adv. Res. 5 (Feb). 2539-2542] (ISSN 2320-5407). www.journalijar.com

Nisha Kumar
Research Scholar, Dept. of Economics, M.D.U, Rohtak

DOI:

Article DOI: 10.21474/IJAR01/3437      
DOI URL: https://dx.doi.org/10.21474/IJAR01/3437

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