BRAND COGNIZANCE AND CUSTOMER PREFERENCES FOR FMCG PRODUCTS IN RURAL MARKET: A SPECULATIVE STUDY ON THE RURAL MARKET OF JAIPUR REGION.

The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand cognizance (awareness) is showing increasing tendency everywhere and Amber region of Jaipur district of Rajasthan State is not an exception to it. To examine the validity of this general statement that is being discussed day in and day out by the researcher, market managers, producers, consumers, advertisers, etc., Research Paper on brand awareness in rural area of Fast Moving Consumer Goods in Amber Region of Jaipur district of Rajasthan state is taken up.