17Jul 2017

YOUNGSTAR?S PURCHASING PATTERN/BEHAVIORS OF UNIVERSITY STUDENTS-A QUALITATIVE ANALYSIS.

  • Indian Statistical Institute, North East Centre, Tezpur, Assam-784028, India.
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A consumer?s buying behavior is influenced by cultural, social, personal and psychological factors. Most of the purchases are done by youth specially students. This study carried out for the behavior of youth and which has reflected in interesting results towards the strength of rupee in the market. University life is a challenging period especially for students who have to leave their familiar surroundings and settle in a new environment. Assess the current purchasing behavior/patterns of products among youngsters of Tezpur University students at various courses. The unfamiliar environment may have an impact on their personality, attitudes and behaviour. The survey consisted of questions directly related to purchasing habits. The students were sampled by using convenience sampling method and we administered a self-reported questionnaire. A total of 366 participants PG students took part in the study. Out of 366 participants 221 (60.2%) Male candidates, 145 (39.5%) Female candidates were considered. We considered 15% dropout rate for our analysis. Descriptive statistics such as frequencies and percentage were used. Pearson Chi-Square was performed to compare the different associations between variables. All reported probability values were compared to a significant level of 0.05. We observed that there is significant association for reason for selecting brand, company, commodities and source of information and rest of them insignificant. Data entry and statistical analysis was performed with the IBM SPSS, Version 22.

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[Harshajit Singha and Ramesh Athe. (2017); YOUNGSTAR?S PURCHASING PATTERN/BEHAVIORS OF UNIVERSITY STUDENTS-A QUALITATIVE ANALYSIS. Int. J. of Adv. Res. 5 (Jul). 360-367] (ISSN 2320-5407). www.journalijar.com

Dr Ramesh Athe
M.Phil. and Ph.D. in Statistics

DOI:

Article DOI: 10.21474/IJAR01/4727      
DOI URL: https://dx.doi.org/10.21474/IJAR01/4727

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