30Nov 2017

THE EFFECT OF PACKAGING DESIGN, DISTRIBUTION CHANNEL EXPANSION AND WORK EXPERIENCE TOWARD THE INCOME LEVEL OF SUGAR PALM FARMERS IN WEST BANDUNG REGENCY, JAVA PROVINCE.

  • Faculty of Economics and Business, University of Muhammadiyah.
  • Prof. Dr. Hamka jakarta, Indonesia.
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The study aims to explain the effect of packaging design, expansion of distribution channels and work experience on the sugar palm farmers' income in West Bandung regency, West Java province. The survey research of descriptive quantitative was employed as to describe qualitative data. For primary data, interview was conducted to obtain information from craft men and traders. For secondary data, the researcher got the information from Department of Industry and Commerce, the Agriculture service, the Central Bureau of Statistics, Small and Medium Enterprise service of West Bandung regency and literature review. Multiple regression analysis was used to analyze data. The results have revealed that the design of the packaging, distribution channels and farming experience have positive effect on farmers' income. In conclusion, the sugar palm farmers need to develop more attractive packaging designs, and expand the distribution channels. In addition, their farming experience can be a valuable asset and capital to keep improving the capacities and capabilities in order that sugar palm farming business becomes the farmers? income resource, particularly and people of West Bandung, generally.

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[Sunarta and Eti Rochaety. (2017); THE EFFECT OF PACKAGING DESIGN, DISTRIBUTION CHANNEL EXPANSION AND WORK EXPERIENCE TOWARD THE INCOME LEVEL OF SUGAR PALM FARMERS IN WEST BANDUNG REGENCY, JAVA PROVINCE. Int. J. of Adv. Res. 5 (Nov). 1253-1260] (ISSN 2320-5407). www.journalijar.com

Dr. Sunarta, SE.,MM.
Faculty of Economics and Business, University of Muhammadiyah Prof. DR. HAMKA Jakarta, Indonesia

DOI:

Article DOI: 10.21474/IJAR01/5893      
DOI URL: https://dx.doi.org/10.21474/IJAR01/5893

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