15Aug 2017

LIFE INSURANCE: CHALLENGES AND OPPORTUNITIES IN RURAL INDIA.

  • Joseph School of Business Studies, Sam Higginbottom University of Agriculture, Technology and Sciences, Allahabad, India.
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Life insurance is very important for protecting human lives against accidents, causalities and other types of risks. Life insurance has been dominated by public sector (LIC) in India; however, with the liberalization of Indian economy, private sector entry in life insurance has got momentum. The public sector Insurance Company, i.e. LIC of India has emphasized on exploiting the potential of rural India as rural life insurance provides immense scope.But still its penetration is very low as compared to that in developed nations. This paper highlights emerging trends, patterns, and opportunities in Indian rural life insurance business. It also focuses on the role of private companies in life insurance in India.

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[Shoaib Alam Siddiqui and Stephen Das. (2017); LIFE INSURANCE: CHALLENGES AND OPPORTUNITIES IN RURAL INDIA. Int. J. of Adv. Res. 5 (Aug). 867-874] (ISSN 2320-5407). www.journalijar.com

Shoaib Alam Siddiqui
Sam Higginbottom University of Agriculture, Technology and Sciences, Allahabad, India

DOI:

Article DOI: 10.21474/IJAR01/5130      
DOI URL: https://dx.doi.org/10.21474/IJAR01/5130

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