10Sep 2017

A COMPARATIVE STUDY OF RETENTION STRATEGY - IN MANUFACTURING AND SERVICE SECTORS.

  • Research Scholar, B.N.Bahadur Institute of Management Studies, University of Mysore, Manasagangothri, Mysore-570006.
  • Asst. Professor, department OF mba, nitte meenakshi institute of technology, yelahanka, bangalore-560064.
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Human capital of the organization forms the most valuable asset. It is the human resource that contributes directly or indirectly to the achievement of organizational goals. For this reason, every Organization is striving hard to attract and retain talents so as to attain competitive advantage. But today every organization whether it is manufacturing or service sector are facing high attrition rate of employees. The reason for attrition differs from sector to sector. Both manufacturing and service sector adopt different retention strategies in order to retain their talents. This study is an outcome of the topic called ? A Comparative Study of Retention Strategy in Manufacturing and Service sector in Bengaluru. ? The main objective of this study is to know the strategies adopted by manufacturing and service sectors to retain their talents.

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[Varalakshmi. B and Jayasmita Rath. (2017); A COMPARATIVE STUDY OF RETENTION STRATEGY - IN MANUFACTURING AND SERVICE SECTORS. Int. J. of Adv. Res. 5 (Sep). 406-414] (ISSN 2320-5407). www.journalijar.com

Varalakshmi.B
University of Mysore

DOI:

Article DOI: 10.21474/IJAR01/5344      
DOI URL: https://dx.doi.org/10.21474/IJAR01/5344

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