Vol. 5 (11) pp. 563-568 DOI: 10.21474/IJAR01/5802

A CONCEPTUAL STUDY ON CUSTOMER DELIGHT IN BANKS.

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  • Research Scholar Commerce (F.T),Shrimathi Indira Gandhi College, Trichy.
  • Assistant Professor, PG and Research Dept. of Commerce, Shrimathi Indira Gandhi College, Trichy.
  • Associate Professor ? Head, Department of Commerce, St. Joseph?s College, Trichy.
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Abstract

In this century, services occupy a significant role in everyone?s life. In India banking sector is one of the prime service sectors. The new developments in banking sector have opened up avenues in customer service. For the banks to maintain their position, they should have their customer base intact and develop for which delighting the customer is more important. This paper has made an attempt to highlight the issues both faced by the banking customers as well as the banks in providing satisfied customer service. Also this paper deals with the customer expectation and how the banks by adopting new technology and innovative solutions could delight the customers and be on pace in the growth path. In this paper works from different perspectives including disconfirmation theory, the needs literature and the emotions literature and customer studies have been discussed.

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How to Cite This Article

Mrs. R. mathangi, Dr. O. T. V. Latasri and Dr. L. J. Chaarlas. (2017); A CONCEPTUAL STUDY ON CUSTOMER DELIGHT IN BANKS., Int. J. of Adv. Res., 5 (11), 563-568, ISSN 2320-5407. DOI: https://doi.org/10.21474/IJAR01/5802

Corresponding Author

Mrs. R. Mathangi
Bharathidasan University
Creative Commons Attribution 4.0 This work is licensed under a Creative Commons Attribution 4.0 International License.