20Jan 2018

INTERGENERATIONAL MOTIVATIONS OF WOMEN ENTREPRENEURS: A CASE STUDY IN BENIN IN WEST AFRICA.

  • University of Parakou, Faculty of Economics and Management, Department of Management.
  • University of Parakou, Faculty of Economics and Management, Department of Economics.
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Women\'s entrepreneurship has been widely studied in recent years. Recent research has shown that women can be motivated like their male counterparts by both pull and push factors, depending on the context and environment in which they find themselves. In this paper, under the assumption that the nature of motivational factors may differ depending on the level of entrepreneurial generation to which the woman belongs, responses are continued through a case study of a sample of ten (10) innovative entrepreneurs in the agri-food sector in Benin in West Africa. Based on the data from this study, it was identified in the specific case of women, similarities and differences in motivating factors in entrepreneurial activity between first-generation and second-generation entrepreneurs. The reasons that motivate women to undertake are more the factors of attraction (need for self-realization / autonomy, passion, the discovery of opportunity, the need for recognition) than for necessity (unemployment, Flexibility / reconciling family and working life). It emerged that the entrepreneurial decision of the woman is determined by very specific reasons related to her condition as well as to her career.

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[Leandre GBAGUIDI, Clotilde Gnon Bio N GOYE and Gervais Etchevegnon DJODJO. (2018); INTERGENERATIONAL MOTIVATIONS OF WOMEN ENTREPRENEURS: A CASE STUDY IN BENIN IN WEST AFRICA. Int. J. of Adv. Res. 6 (Jan). 898-908] (ISSN 2320-5407). www.journalijar.com

Djodjo Etchèvègnon Gervais
FASEG, University of Parakou

DOI:

Article DOI: 10.21474/IJAR01/6299      
DOI URL: https://dx.doi.org/10.21474/IJAR01/6299

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