25Dec 2017

GAME THEORY MODEL OF CONSUMERS RESPONSE TO MOBILE TELECOMMUNICATION SERVICE OFFERS. A CASE STUDY OF MOTENS AND VODAG IN THE TAMALE METROPOLIS IN GHANA.

  • Department of Mathematics, College of Science, Kwame Nkrumah University of Science and Technology, Kumasi ? Ghana.
  • Department of Mathematics, E. P. College of Education, Bimbilla ? Ghana.
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Telecommunication and mobile phone usage for that matter have assumed a centre stage in the Ghanaian economy to an extent that its possession has become a necessity. The situation resulted to serious competition among Service Providers in the sector in their quest to control the market. The aims of this study are to model consumers? response to the service offers employed by two Mobile Service Operators in the Ghanaian market using game theory as well as to determine the optimal strategies and utilities of the considered firms. These firms included Motens and Vodag. We compared the companies selected service offers to determine how consumers react to such offers. The Lemke-Howson Algorithm was used to solve the model and Nash Equilibria of the game were determined. The optimal strategies and utilities of the competing firms were determined. It is recommended that the company with less market share should re-engineer its service offers for increased share of the market.

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[Kwaku Darkwah and Bashiru Abubakari. (2017); GAME THEORY MODEL OF CONSUMERS RESPONSE TO MOBILE TELECOMMUNICATION SERVICE OFFERS. A CASE STUDY OF MOTENS AND VODAG IN THE TAMALE METROPOLIS IN GHANA. Int. J. of Adv. Res. 5 (Dec). 1352-1365] (ISSN 2320-5407). www.journalijar.com

KWAKU DARKWAH
MATHEMATICS DEPARTMENT, KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY

DOI:

Article DOI: 10.21474/IJAR01/6094      
DOI URL: https://dx.doi.org/10.21474/IJAR01/6094

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