16May 2018


  • The Graduate School, Bogor Agricultural University, Bogor, Indonesia.
  • Printing and Packaging Technology, Jakarta State Polytechnic, Depok, Indonesia.
  • Department of Agroindustrial Technology, Bogor Agricultural University, Bogor, Indonesia.
  • Department of Mechanical and Biosystem Engineering, Bogor Agricultural University, Bogor, Indonesia.
Crossref Cited-by Linking logo
  • Abstract
  • Keywords
  • References
  • Cite This Article as
  • Corresponding Author

Consumer buying interest towards the coffee product is affected by packaging. This is because of the uniqueness of each coffee packaging produced by the manufacturer. Apart from graphic design, packaging structure also needs to be considered. The packaging structure must be suitable in order to get flavour and aroma last longer. This study aimed to identify the most influential attributes and generate decision tree to determine the packaging structure of specialty in coffee products. The Function Analysis System Technique (FAST) method was used to generate packaging structure attributes based on the functionality of specialty coffee packaging structures. Attribute of weighting packaging was done with pair wise comparison method. HOQ connected attributes of packaging structures and design elements of specialty coffee packaging structures. The C4.5 technique (a development of Iternative Dichotomizer / ID3) was used to design the decision tree of packaging structure determination. Based on the FAST analysis and pair wise comparison method, the highest attribute of packaging structure was that it could make coffee aroma recognizable easily, protect the coffee quality, be opened and closed again easily, give the impression of premium quality, and have economical price. HOQ analysis generated priority in structural design elements in sequence, using a zipper, using a valve, using a packaging form such as a pouch, using aluminium foil as the inner, having the most desirable size, using outer surface of the material, and having the colour of the surface material. After modelling, it was concluded that the influential design elements in the determination of pouch type packaging structures were zipper, surface material, and size. This research succeeded in formulating decision tree to determine the structure of specialty coffee packaging with pouch type. The level of accuracy on testing model for the determination of packaging with pouch type was 100%. The conclusion of this research is that the valve element has no effect in determining pouch type packaging, but every pouch type chosen based on consumer preference analysis result must be equipped with valve.

  1. Abidin SZ, Effendi RAARA, Ibrahim R, Idris MZ. 2014. A semantic approach in perception for packaging in the SME?s food industries in Malaysia: a case study of Malaysia food productbranding in United Kingdom. Procedia- Social and Behavioral Sciences, 115: 115-130.
  2. Afsar M, Feizi K, Afsar A. 2011. An integrated method of quality function deployment, Kano?s model and hierarchical decision making for improving e-service of brokerage in Iran. African Journal of Business Management, 5 (11), pp. 4510-4518.
  3. Akao Y. 2012. The Method for Motivation by Quality Function Deployment (QFD). J Nang Yan Bus, 1 (1), pp. 1-9.
  4. Clement J, Kristensen T, Gr?nhaug K. Understanding consumers? in-store visual perception : The influence of package design features on visual attention. Journal of Retailing and Consumer Services, vol. 20(2), pp. 234?239. https://doi.org/10.1016/j.jretconser. 2013.01.003.
  5. Dai W, Ji W. A MapReduce Implementation of C4.5 Decision Tree Algorithm. International Journal of Database Theory and Application, vol. 7(1), pp. 49-60. http://dx.doi.org/10.14257/ijdta. 2014.7.1.05.
  6. Fatima R, Rahmaniyah DA, Priadythama I. 2012. Perancangan kemasan obat tradisional menggunakan metode Quality Function Deployment. Prosiding Seminar Nasional Aplikasi Sains & Teknologi Periode III. 129-135,
  7. Gadung A, Zakaria WA, Murniati K. 2015. Analisis Kepuasan dan Loyalitas Konsumen Kopi Bubuk Sinar Baru Cap Bola Dunia (SB-CBD) di Kota Bandar Lampung. JIIA, 3(4), pp. 370-376.
  8. Harith ZT, Ting CH, Zakaria NNA. 2014. Coffee packaging : Consumer perception on appearance, branding and pricing. International Food Research Journal, vol. 21(3), pp. 849-853.
  9. G. R. Holmes, A. 2012. Consumer reaction to new package design. Journal of Product & Brand Management, vol. 21 (2), pp. 109-116, https://doi.org/10.1108/ 1061042121121 5553.
  10. Julianti E, Nurminah M. 2007. Buku Ajar: Teknologi Pengemasan. Fakultas Pertanian: Universitas Sumatra Utara.
  11. Julianti S. 2014. The Art of Packaging : Mengenal Metode, Teknik, dan Strategi Pengemasan Produk untuk Branding dengan Hasil Maksimal. Jakarta: PT Gramedia Pustaka Utama.
  12. Krstic J. Using possibility of QFD method for development of the ?Ready-To-Go? package. Jurnal ACTA GRAPHICA, vol. 25, pp. 37-46.
  13. Lakshmi TM, Martin A, Begum RM, Venkatesan VP. 2013. An Analysis on Performance of Decision Tree Algorithms using Student?s Qualitative Data. J.Modern Education and Computer Science,vol. 5, pp. 18-27. DOI: 10.5815/ijmecs.2013.05.03.
  14. Mohebbi B. 2014. The art of packaging : An investigation into the role of color in packaging, marketing, and branding. International Journal of Organizational Leadership. vol. 3, pp. 92-102.
  15. Moutaftsi P, Kyratsis P. 2016. Visual Brand Identity of Food Products : a Customer?s Perspective. Journal of Applied Packaging Research, vol. 8 (3), pp. 1-14. DOI: 10.14448/japr.08.0015.
  16. Piccino S, Boulanger R, Descroix F, Sing ASC. Aromatic composition and potent odorants of the ?specialty coffee? brew ?Bourbon Pointu? correlated to its three trade classifications. Food Research International, 61, pp. 264?271.
  17. Quinlan JR. C4.5: Programs for Machine Learning, 1st Edition. Morgan Kaufmann.
  18. Robertson GL. 2006. Food Packaging: Principles and Practice, Second edition. CRC Press.
  19. Rusko E, Heinio S, Korhonen V, Heilmann J, Karjalainen TM, Lahtinen P, Pitkanen M. Messenger Package ? Integrating Technology, Design and Marketing for Future Package Communication. Final Report, VTT Tiedotteita ? Research Notes 2586. 90 p.
  20. Saaty TL, Vargas LG. Models, Methods, Concepts & Applications of the Analytic Hierachy Process, 2nd ed. New York, US: Springer.
  21. Sapri FE, Nordin NS, Hasan SM, Yaacob WFW, Nasir SAM. Decision Tree Model for Non-Fatal Road Accident Injury. International Journal on Advanced Science Engineering Information Technology, vol. 7 (1), pp. 63-70.
  22. Satyajaya W, Rangga A, Nurainy F, Al Rasyid H. Proses Pengambilan Keputusan Konsumen dan Atribut Produk Kopi Instan Dalam Sachet. Jurnal Teknologi Industri dan Hasil Pertanian, vol. 19 (3), pp. 297-306.
  23. Shrivastava P, Verma DS. 2014. Application of Quality Function Deployment To Improve Customer Satisfaction In Hotel Industry (A case study in a 5-star Hotel). International Journal of Scientific & Engineering Research, vol. 5, Issue 6.
  24. Sinaga FB, Evanila S, Dewi KH. Pemilihan kemasan sekunder cabai blok dengan metode AHP, tingkat kesukaan konsumen dan nilai tambah. Jurnal Agroindustri, vol. 2(2), pp. 62-69.
  25. Soroka W. Fundamentals of Packaging Technology. Institut of Packaging Professionals: USA.
  26. Sudrajat R, Irianingsih I, Krisnawan D. Analysis of data mining classification by comparison of C4.5 and ID algorithms. IOP Conf. Ser.: Mater. Sci. Eng., 166, 012031, doi:10.1088/1757-899X/166/ 1/012031.
  27. Suryaningrat IB. Implementation of QFD in Food Supply Chain Management: A Case of Processed Cassava Product in Indonesia. International Journal on Advanced Science Engineering Information Technology, vol. 6 (3), pp. 302-305.
  28. Udayana IGB. 2015. Model Development Industrial Cluster Coffee Arabica in The District Bangli, Province of Bali. International Journal on Advanced Science Engineering Information Technology, vol. 5 (4), pp. 294-297.
  29. Wahyudi R, Supartono W, Khuriyati N. 2013. Analisis Mutu Produk dan Kemasan Lempuk Durian (Durio Zibethinus SP). Jurnal Industri, 2(1): 1-8.
  30. Wirya I. Kemasan Yang Menjual. Jakarta: PT Gramedia Pustaka Utama,
  31. Zekiri J. 2015. The Role And Impact Of The Packaging Effect On Consumer Buying Behaviour. Ecoforum Journal, v 4(1), pp. 232-240.

[Zulkarnain, Machfud, Marimin, Emmy Darmawati and Sugiarto. (2018); MODEL DESIGN OF SPECIALTY COFFEE PACKAGING STRUCTURES. Int. J. of Adv. Res. 6 (May). 494-505] (ISSN 2320-5407). www.journalijar.com

Jakarta State Polytechnic, Printing and Packaging Technology, Depok, West Java, 16424, Indonesia


Article DOI: 10.21474/IJAR01/7057      
DOI URL: http://dx.doi.org/10.21474/IJAR01/7057