24Sep 2018

ROLE OF SOCIAL MEDIA & DIGITAL MARKETING FOR CUSTOMER LOYALTY.

  • Computer Science and TechnologyManavRachna UniversityHaryana, India.
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This paper discusses on how a brand applies effective strategies to improve customer loyalty. There are various effective strategies such as online marketing, mobile marketing etc. we discuss their effect and result. In this paper, various advertising strategies are discussed to increase customer loyalty towards a brand to extend their relationship with the customer. It also discusses various marketing platforms to increase customers as well as their trust.

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[Vijay Kumar,Saurav Kumar and Ram Chatterjee. (2018); ROLE OF SOCIAL MEDIA & DIGITAL MARKETING FOR CUSTOMER LOYALTY. Int. J. of Adv. Res. 6 (Sep). 1012-1016] (ISSN 2320-5407). www.journalijar.com

Vijay Kumar

DOI:

Article DOI: 10.21474/IJAR01/7764      
DOI URL: https://dx.doi.org/10.21474/IJAR01/7764

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