05Apr 2019

EXPORT-PRENEURIAL BEHAVIOURS AND PROFITABILITY OF SELECTED NON-OIL ENTERPRISES IN SOUTH-WESTERN NIGERIA.

  • Department Of Business Administration And Marketing, Babcock University, Ilishan-Remo, Ogun State, Nigeria.
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Export-preneurialBehaviours constitute strategy options deployed to expand cross-border demand and improve profitability of enterprises due to perceived saturated domestic markets. This paper examined the effect of export-preneurialbehaviours on profitability of selected non-oil enterprises in South-Western Nigeria. Data were collected through validated questionnaire administered to two hundred and forty-five respondents after establishing the reliability test. Linear multiple regression analysis was conducted to depict profitability as a function of export-preneurialbehaviours. The results indicated that export-preneurialbehaviours significantly affected profitability along entrepreneurial orientation, distribution logistics and trust, entrepreneurial mindset, and packaging. Social network was otherwise not significant among the surveyed firms profitability. Recommendation was pillared on social capital as this enables interconnectivity, interdependency, required orientation, mindset and trust to improve relationships which invariably influence profitability.

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[Egwakhe A. J. , Adefulu A. A. And Ariguzo V. A.. (2019); EXPORT-PRENEURIAL BEHAVIOURS AND PROFITABILITY OF SELECTED NON-OIL ENTERPRISES IN SOUTH-WESTERN NIGERIA. Int. J. of Adv. Res. 7 (Apr). 641-651] (ISSN 2320-5407). www.journalijar.com

ARIGUZO, Vivian Adaobi
DEPARTMENT OF BUSINESS ADMINISTRATION AND MARKETING BABCOCK UNIVERSITY, ILISHAN-REMO, OGUN STATE, NIGERIA

DOI:

Article DOI: 10.21474/IJAR01/8865      
DOI URL: https://dx.doi.org/10.21474/IJAR01/8865

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