27May 2019

MARKETING CAPABILITY, BUSINESS MODEL INNOVATION QUALITY AND SMES GROWTH PERFORMANCE.

  • Fajar University.
  • Hasanuddin University.
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This study focuses on marketing capabilities to SMEs Growth performance through Business Model Innovation Quality. Marketing capabilities have a significant positive effect on improving SMEs Growth performance through of business model innovations quality. This finding supports business model innovation quality as a mediator for improving SMEs Growth performance. This research was conducted in 250 respondents, namely SMEs that made digital sales by renewing their business models so as to have an impact on improving SME performance. Data analysis used using SEM-AMOS version 23.

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[Nina Fapari Arif, Abd.Rahman Kadir, Jusni and Abdul Razak Munir. (2019); MARKETING CAPABILITY, BUSINESS MODEL INNOVATION QUALITY AND SMES GROWTH PERFORMANCE. Int. J. of Adv. Res. 7 (May). 1096-1105] (ISSN 2320-5407). www.journalijar.com

Nina Fapari Arif
Doctoral Program in economics at Hasanuddin University

DOI:

Article DOI: 10.21474/IJAR01/9138      
DOI URL: https://dx.doi.org/10.21474/IJAR01/9138

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