13Jan 2020

STUDY ON EXPORT MARKETING STRATEGIES AND EXPORT PERFORMANCE : AN EMPIRICAL ANALYSIS OF TEXTILE HUB OF INDIA (SURAT)

  • SPB English Medium College of Commerce.
Crossref Cited-by Linking logo

  • Abstract
  • References
  • Cite This Article as
  • Corresponding Author

The present paper is a review of Export Marketing Strategies and Export Performanceof textile exporters of Direct, Merchandise, and Manufacturer and to know about the difference between the strategies opted byand problems faced by textile exporters of Surat. Thus the study is the analysis of the variables from the business environment of the textile exporters from the Surat.

  1. 2nd International Conference On Process Of Innovation And Learning In Dynamic City Regions. (2005). Surat Case Study. A Dynamic City Region Innovations and Textile Industry.
  2. Adel, Z., &Wahba, K. (2003). Impact of Marketing Mix on Exports of the Egyptian Textiles Using System Dynamics Approach. 20 th International Conference in Systems Dynamics, July 28?2 August 2003. Palermo, Italy.
  3. Belchaand, A., Bairathi, J. (2017).Marketing Strategies in Apparel Exports-An Insight. An International Journal of Management & Technology, pp 102-106.
  4. Chatterjee, S. (2015). An Overview of the Small Scale Units in the Textile Sector of Gujarat. International Journal of Research in Engineering, IT & Social Sciences. 5(6).
  5. Ferreira, P.M. (2016). The interrelationships between resources, capabilities, export competitive advantages and export performance?Int. J. Export Marketing.1 (2), 142-165.
  1. Gera, N. (2012). Significance and future prospects of textile exports in Indian economy. IARS' International Research Journal,2(1).
  2. N. (2016). A Study on Factors Affecting the Export Performance of Home Textile Industry in Karur District. International Journal of Innovative Research in Management Studies. 1(10), 35-56.
  3. Hasan, H.M. (2014). Significance of Marketing Activities in Garments Industry: A Study on Bangladesh. European Journal of Business and Management, 2(37), 217-225.
  4. K. & Joseph. J. (2013). A Comparative Study on Export Performance of Indian Textile and Clothing Industry with Special Reference to United State. Indian journal of research. 3(4). 235-238.
  5. Saini, K. G. (2009). Non-Tariff measures affecting India's textiles and clothing exports: Findings from the survey of exporters. Indira Gandhi Institute of Development Research, Mumbai
  6. Shetty, R., &Kiran, K. B., & Dash, M. (2013). A study on the impact of quota removal on the textile and clothing industry in Karnataka state. International Journal of Economy, Management and Social Sciences, 2(6), 277-284.
  7. Taun, T. L. (2012). The Development of Export Marketing Strategies between Manufacturer and Merchant Exporters within the Indian Apparel Industry. International journal of commerce and management. 4(1), 197-203.
  8. Thomas, M.R. (Feb 15, 2014). Surat's Textile Exporters Eyeing US market.
  9. Tuan, L. T. (2012). Development strategy for a textile firm. Mgmt. & Sustainability, 2, 136.
  10. Wagan, S. M. (2015). Export boost of Textile Industry of Pakistan by availing EU?s GSP Plus. Journal of Economics library, 1(1), 18-27.
  11. Yoganandan, G., Jaganathan, A. T., Saravanan, R., &SenthilKumar, V. (2013). Factors affecting the export performance of textile industry in developing countries?a review of literature. International Journal of Commerce, Business and Management, 2(4), 173-176.
  12. Yoganandan, G., Jaganathan, A. T., Saravanan, R., &SenthilKumar, V. (2013). Factors affecting the export performance of textile industry in developing countries?a review of literature. International Journal of Commerce, Business and Management, 2(4), 173-176.

[Nehanarang (2020); STUDY ON EXPORT MARKETING STRATEGIES AND EXPORT PERFORMANCE : AN EMPIRICAL ANALYSIS OF TEXTILE HUB OF INDIA (SURAT) Int. J. of Adv. Res. 8 (Jan). 963-970] (ISSN 2320-5407). www.journalijar.com

Mrs Neha Narang
SPB English Medium College of Commerce, Surat, Gujarat

DOI:

Article DOI: 10.21474/IJAR01/10388      
DOI URL: https://dx.doi.org/10.21474/IJAR01/10388

Download Full Paper

Download PDF No. of Downloads: 122 | No. of Views: 209