A STUDY ON CUSTOMER SATISFACTION OF PUP MBA STUDENTS TO ONLINE SHOPPING

The increase in technology provides good opportunities for the seller to reach the customer much faster, easier and in an economic way. Many experts assumed that e-commerce or online shopping currently represents a growing piece of the overall commerce pie and its share is expected to increase steadily in the near future so that shopping mall owners must not simply provide customer the access to their desired but also give them the opportunities to experience products, and understand their social motives and experiential needs as well. For example, in response to changing consumer needs, malls have expanded to provide more various kinds of services and entertainment. Especially, malls have e-shopping portals and home delivery services that aim to serve young people and busy customers. Along with the development of electronic commerce, e-consumer, a distinct group of customers who turns to choose web-pages to purchase products, has become an important object than ever before and require retail marketers to appeal.