MARKETING STRATEGIES TOWARDS ACHIEVEMENT IN BAKERY BUSINESS IN PHETCHABURI AND PRACHUAP KIRIKHAN PROVINCES
- Business Asminstration (Managment), Faculty of Business Administration, Rajamangala University of Technology Rattanakosin, Wang Klai Kangwon Campus Prachup Kirikhan, Thailand.
- English Department, College of General Education and Languages, Thai-Nichi Institute of Technology Bangkok, Thailand.
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The purposes of this study were 1) to investigate marketing strategies towards achievement in bakery business in Phetchaburi and Prachuap kirikhan Provinces and 2) to study additional suggestions The research samples were 140- bakery business in Phetchaburi and Prachuap kirikhan Provinces derived through Simple Random Sampling technique. The instruments used for collecting the data were the rating-scale and open-ended questionnaire. Frequency, Mean scores, Standard Deviation and content analysis were used for data analysis. The findings were 1) marketing strategies were used at the highest level and additional suggestions 2) Product, Price, quality and staff and cleanliness were highly concern in order to increase in customers loyalty.
[Kanjana Punoiam, Bundit Anuyahong and Wipanee Pengnate (2021); MARKETING STRATEGIES TOWARDS ACHIEVEMENT IN BAKERY BUSINESS IN PHETCHABURI AND PRACHUAP KIRIKHAN PROVINCES Int. J. of Adv. Res. 9 (Apr). 1013-1017] (ISSN 2320-5407). www.journalijar.com
Rajamangala University of Technology Rattanakosin, Wang Klai Kangwon Campus
Thailand
