SUBJECTIVE WELLBEING OF BANGKOK CITIZENS USING THE EXPERIENCE SAMPLING METHOD

The question of what makes people happy still needs to be figured out. We used the Experience Sampling Method (ESM) to collect data from the participants. Our participants are Bangkok citizens and are required to use the LINE application, the most famous chatting application in Thailand, for connecting to our chatbot named AI-oon, developed for sending questionnaires to our participants. AI-oon would send surveys consisting of 2 questions: (1) What are you doing at that moment?, and (2) How will you rate your emotion?. We eventually analysed the data from 79 participants that contributed for 7 consecutive days. Then, we discovered that eating tends to be the activity that shows the highest level of happiness. On the contrary, doing housework and working/studying revealed the lowest level of happiness. Interestingly, we found out that Baby boomers and Generation X are significantly happier than Generation Y and Generation Z. We expect this research could provide some useful information for further studies in order to find the cause of the happiness level in each generation. Hopefully, it could be beneficial for governments and organizations to find appropriate measures and solutions to tackle their peoples stress and enhance their happiness levels.