EFFECTS OF MARKETING PROMOTION ON FARM PRODUCE IN CROSS RIVER STATE

Increase in sales is the heartbeat of every marketer. This is achieved very much by promotion. This study evaluated the effect of marketing promotion on farm product in Cross River State . Objectives were raised for the study which led to the raising of research questions. Organically, the following hypotheses were formulated : awareness creation has no positive impact on farm products in Cross River State social media makes no positive impact  on farm products in Cross River State branded promotional  gifts has no correlation with sales of  farm products in Cross River State and  customer loyalty makes no positive impact  on farm products in Cross River State . Difference in mean statistic was used to test the hypotheses which led to the following findings : awareness creation has  positive impact on farm products in Cross River State social media makes   positive impact  on farm products in Cross River State branded promotional  gifts has   correlation with sales of  farm products in Cross River State and customer loyalty makes   positive impact  on farm products in Cross River State. It was concluded that farmers can use promotion to push up demand for their farm products. It was recommended that the farmer should maximize awareness creation  on his farm products since it makes positive impact on farm products  social media should be well utilized by the farmer since it makes  positive impact  on farm products  branded promotional  gifts should be well considered by the farmer since it   correlates with sales of  farm products and customer loyalty should be always exploited by the farmer since it makes positive impact  on farm products.