COMPARATIVE ADVERTISEMENT: PROTECTION OR INFRINGEMENT OF THE TRADEMARK

Marketing the product has been seen as one of the most strategic developments in the industry. Now the product, along with the quality, needs excellent and representable marketing to attract the customer. People are primarily being recruited and appointed to look after the same. But for selling the product in the market, are the producer crossing the line of competition and the rights of Intellectual property nowadays? In the present article, an attempt has been made to discuss comparative advertising and why trademarks should be protected to promote goods in the market. The discussion between the same highlights the public policy to protect the consumer interest at large. Comparative advertising and trademark protection embark on the fair competition for consumer welfare.