The Use of Fashionable Images and Religious Symbols in Contemporary Christian Advertisement

This study assessed the extent to which Christian print adverts have been dominated by images of personalities and religious symbols and the role they play in advertising church programmes. The study is Qualitative and the Case Study approach was employed. Observation was used to study images of advertised posters and banners. Structured questionnaires were also used to solicit opinions of Christians who were randomly selected in the study area. Descriptive statistics using percentages were used to express the views of respondents and the results were discussed qualitatively.The study revealed that, the most used print advertising channels by churches were Banners and Sign boards. The study also indicated that the image of Jesus Christ and those of Pastors were prevalent in print advertisement.The results further showed that as much as 41.5% of respondents consider the current state of Christian advertisement as trendy and fashionable. Another 33.7% opined that, the fashionable nature of the images and symbols is what drew the public to Christian programmes.