MARKETING PROBLEMS FACED BY BETEL LEAF CULTIVATORS

Marketing cannot be summarily dismissed either as a natural or passive factor in economic growth. It is rather a catalyst that accelerates the pace of development and facilities the process of economic and social change. The concept of marketing is significantly applicable to the agricultural economy. The agricultural marketing occupies a dominant position in marketing economy as three-fourth of Indian population depends on agriculture for their livelihood. Hence, there is every need for sound agricultural marketing. Production enhanced would be of no value. If sound marketing does not follow it. Marketing of goods normally implies their physical transfers as well as the economic terms on which these transfers and made. In any planned economic development programmer exchange of goods assumer a very important role. Agricultural marketing is the combination of activities by which agricultural raw material and processed products are made ready for consumption in suitable from. This suitable from may be in channelizing the products in an efficient way so as to help the producer to get the major share of consumer’s rupee. Hence, an attempt has been made to study the marketing problems faced by betel leaf cultivators.