SOCIAL MEDIAS IMPACT ON ONLINE CONSUMER PURCHASE BEHAVIOR

  • Research Student, Department of Management Studies, Achariya Arts and Science College, Pondicherry.
  • Faculty Member in Department of Management Studies, Achariya Arts and Science College, Pondicherry.
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Selling through social media has increasingly become as one of the most significant variables in a Consumer purchasing decision. On top of the formal channels like online marketplace and e-commerce websites. It is confirmed that Face book is among the top three social media sites in online shopping. Electronic commerce has become popular especially in recent years. In the line with the popularity of electronic commerce, This study examined Social Medias Impact on Online Consumer Purchase Behavior and it has paid extra attention to research more on online impulsive behavior.

Eben George Varghese and Sureshrajan S.G (2024); SOCIAL MEDIAS IMPACT ON ONLINE CONSUMER PURCHASE BEHAVIOR, Int. J. of Adv. Res., 12 (11), 1551-1554, ISSN 2320-5407. DOI URL: https://dx.doi.org/10.21474/IJAR01/19977

EBEN GEORGE VARGHESE

India

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Article DOI: 10.21474/IJAR01/19977      
DOI URL: https://dx.doi.org/10.21474/IJAR01/19977

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