STRATEGIC LEADERSHIP: MALAVIKAHEGDE'S CAFE COFFEE DAY
- Assistant Professor, Commerce, Shibli National College, Azamgarh Affiliated to Maharaja Suheldev University, Azamgarh.
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MalavikaHegdes leadership at Cafe Coffee Day (CCD) is a remarkable story of resilience, perseverance, and strategic vision. Taking over as CEO in the wake of her husband V.G. Siddharthas untimely demise, she inherited a company burdened with financial distress and a debt of over Rs7,000 crore. Despite these challenges, she remained committed to sustaining Siddharthas legacy and revitalizing CCD. This research paper explores her journey in stabilizing the company through effective debt restructuring, operational efficiency, and brand reinforcement. By making tough yet strategic decisions, she not only preserved CCDs identity but also restored stakeholder confidence. Her leadership approach, which blends emotional strength with business acumen, serves as an inspiring case study for entrepreneurship, crisis management, and corporate resilience. Through an in-depth analysis, this paper highlights how MalavikaHegde emerged as the strategic and true leader, transforming adversity into an opportunity for growth and renewal
[Badiuzzaman (2025); STRATEGIC LEADERSHIP: MALAVIKAHEGDE'S CAFE COFFEE DAY Int. J. of Adv. Res. (Apr). 26-34] (ISSN 2320-5407). www.journalijar.com
Department of Commerce, Shibli National College, Azamgarh affiliated to MSDU Azamgarh
India
